Assistant AD for Marketing and Fan Experience University of South Carolina Upstate STA00221PO23 Spartanburg, SC www.uscupstate.edu The Assistant AD for Marketing and Fan Experience serves to increase the awareness of the athletics department on-campus and within the greater Upstate region through various marketing initiatives, branding efforts, game day promotions, and corporate sponsorship agreements. •Design and execute promotional plans for home athletic events with an emphasis on engagement in-venue through innovative fan experience and on social media to reach the Upstate student body and surrounding community. Priority given to men’s and women’s basketball. •Create graphics and edit photos for use on in-venue videoboard presentations, socia