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Western Michigan University
KALAMAZOO, Michigan
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Assistant Athletics Director for Fan Experience and Promotions
1.Work closely with the Associate Athletics Director for Marketing and Ticket Sales in regards to marketing plans and strategies in an effort to increase department revenue and attendance while continually improving the fan experience. 2.Game Day Fan Experience – Creating and coordinating timing sheets, game scripts, staffing assignments/timing, promotions, special groups/events, sponsor fulfillment, video board content and timing, in-venue and on-field recognitions, music/sound effects, and all pyrotechnic displays. 3.Help to create a marketing plan for Football and develop a marketing plan for Men’s Basketball while overseeing the creation and execution of marketing plans for all other 18 NCAA Division I sports. 4.Sponsorship fulfillment - execute contractual obligations for sponsorshi
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