General Description: Pacific Lutheran University is seeking a creative-minded Assistant Director of Sports Communication to lead promotional content creation for athletic communications, including our 19 NCAA III intercollegiate programs.

The ideal candidate will be a self-driven, resourceful, creative thinker who can create original content and amplify the impact of that content by shaping it for various audiences via the best channels to drive engagement and build community. Flexible, articulate, collaborative, curious, and audience-focused, they will also have a passion and natural feel for social media storytelling, community building, and marketing. This role is critical to enhancing PLU’s identity, reputation, and goals in enrollment, fundraising, and community engagement. Reports to the Director of Sports Communications.

This position includes some remote flexibility.

Essential Functions and Responsibilities: Content production • Create highly engaging, dynamic content for PLU Athletics (including but not limited to written stories, videos, and social media) to recruit and retain student-athletes. • Assist with the graphic design and production of all sports communication materials. • Conceptualize and produce dynamic video content to support and enhance organizational branding and recruiting. • Manage video content for GoLutes.com and social media platforms, including the livestreaming of home events, highlight videos, special event videos, and features. • Assist in managing Athletics website content through the Sidearm Sports platform. • Coordinate student-athlete interviews. Engagement strategy • Assist with fostering and managing the overall Athletics brand. • Cultivate fan engagement on all social media, including prospective student-athletes and their families. • Assist with traditional SID duties for selected sports, including management of game day staff, video streaming, social media, and post-game recaps. Building a team • Hire, train, and supervise student staff. • Serve as a liaison with various constituents on campus including Marketing & Communications, Admission, University Relations, and Campus Life. Community management • Remain current, knowledgeable, and compliant with regard to all NCAA, NWC, and university rules and regulations. • Serve a key role in monitoring social media and reporting back to leadership via crisis-communication plans. • Perform other duties as assigned.

Knowledge, Skills, and Abilities: • Knowledge of diversity, equity, and inclusion communication strategies, and fluency in utilizing newer communication channels. • Excellent interpersonal, written, and verbal skills, including tact, diplomacy, flexibility and ability to communicate ideas effectively. • Strong editorial and production experience, including experience developing video content and writing online news and feature articles. • Highly organized, detail-oriented work ethic, with the ability to balance multiple projects in a fast-paced work environment. • Ability to establish and meet goals and deadlines and independently follow tasks through completion. • Ability to establish and maintain effective work relationships with a wide range of constituents in a diverse community. • Working understanding of social media and marketing analytics and metrics. • Strong customer-service orientation. • Ability to identify and implement innovative programs. • Proficiency in video production, editing, processing, and outputting. • Skills in Adobe Creative Suite, specifically Premier Pro and Photoshop. • Knowledge of statkeeping using StatCrew, Genius, Presto, or related products.

Required Qualifications:

• High school diploma or GED.
• Four years of experience in marketing, sports information or related field in the sports industry. Education can substitute for some experience.
• Valid driver’s license and reliable transportation (Must have had valid driver’s license for 2 years).
• Finalist applicants must satisfactorily complete pre-employment background checks, including a driving abstract check, and pass PLU’s Drivers Certification Training.

  Preferred Qualifications:

• Master’s degree.
• Experience in higher education.

Special Instructions to Applicants: Submit your application materials online to apply at: https://employment.plu.edu/postings/7130

 Other Information:

At PLU, diversity is intrinsic to the vitality of learning, resilience and growth. PLU is an equal opportunity employer and welcomes applications from members of historically underrepresented and minoritized groups, women, veterans, persons with disabilities, and others who would bring broadly diverse perspectives, experiences, and backgrounds in educational, research or other work activities. PLU offers an excellent benefits package including tuition remission for employees and their dependents, retirement plan, medical, dental, paid vacation, major holidays off, and many other great university benefits. PLU is a qualifying employer under the Public Service Loan Forgiveness Program as a 501(c)(3) tax-exempt organization.