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Details
Posted: 12-Jan-26
Location: Morgantown, West Virginia
Type: Full-time
Categories:
Sales/Marketing/Sponsorship
Sector:
Collegiate Sports
Preferred Education:
4 Year Degree
Internal Number: 28640
The Department of Athletics at West Virginia University is currently accepting applications for an Assistant Director of Marketing.
About the Opportunity
This position will assist the Director of Athletics Marketing with the daily operations of the Athletics Marketing unit.
We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:
- 37.5-hour work week
- 13 paid holidays (staff holiday calendar)
- 24 annual leave (vacation) days per year or more based on years of service (employee leave)
- 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
- Wellness programs
What You'll Do
- Supervise event promotions for women’s basketball, volleyball, the Mountaineer Kids Club and other varsity sports and special events as assigned. Duties include preparation of game day schedule of activities, pregame and halftime entertainment including arena video boards, pregame and in-game promotions and developing positive game atmosphere.
- Direct ticket marketing campaigns for women’s basketball, volleyball, the Mountaineer Kids Club and other varsity sports and special events as assigned, including season ticket sales, single game ticket sales, group ticket sales and game promotions. Duties include developing and tracking email campaigns, digital advertising, traditional advertising, and working with outside promotional sponsors.
- Direct postseason ticket marketing campaigns for women’s basketball, volleyball and other varsity sports and special events as assigned, including developing the allocation plan, developing and tracking mailings, and sales schedule. Must possess interpersonal skills, ability to logically plan and ability to understand technical material.
- Coordinate and solicit memberships for an athletics department kids club. Duties include developing a marketing plan, innovative promotions, email campaigns, media schedules and holding functions at sporting events.
- Direct group, season and single game ticket sales and solicit contributions for assigned sports by personal contact via travel and telephone. Sales goals will be established and performance will be evaluated upon those goals.
- Serve as a primary marketing and promotional representative for assigned varsity sports programs. Serve as a liaison to staff, ticket office, athletics communications, coaches, and student-athletes.
- Manage, with other staff members, fulfilling obligations to sponsors and advertisers, including media placement, merchandising and other sponsor services.
- Coordinate promotional activities for assigned sports aimed at increasing student attendance with student booster group (Maniacs) for assigned sports.
- Coordinate the fulfillment of obligations to sponsors and advertisers including media placement, merchandising and other sponsor services.
- Assist with the coordination and scheduling of student interns with supervision of Athletics Marketing GA.
- Assist with home game promotional operation for all sports, including football. Duties include development of game scripts, management of Kids Zone areas, recruiting workers, scheduling and maintaining payroll information.
- Assist in the direction of creating, developing and executing the department’s e-mail campaigns. Facilitate internal communications between the athletics marketing office, ticket office and Mountaineer Athletic Club.
- Serve as a public relations representative with the staff, athletic teams, other schools, media, fans, alumni and general public. Assist with community relations programs involving the athletics department, both involving student-athletes in civic and campus projects and in introducing special groups to WVU athletics in general and by sport.
- Assist the Educational Outreach Counselor and Athletic Compliance Office with the documentation and fulfillment of appearances by coaches and student-athletes. Must meet pre-established guidelines and comply with NCAA rules and regulations.
- Perform interviews with the news media as needed by the athletics communications staff.
- Participate in development activities on behalf of the Mountaineer Athletic Club, if requested.
- Perform other job-related duties as assigned by the Assistant Athletics Director of Marketing and/or Senior Associate Athletics Director of Marketing.Report directly to the Assistant Athletics Director of Marketing; work closely with athletic administrative staff and with all others involved with carrying out the philosophy and objectives of the intercollegiate athletic program.
- Maintain knowledge of and comply with all rules, regulations, policies and guidelines of West Virginia University, the Big 12 Conference and the NCAA; must adhere to NCAA Bylaw 11.1 Conduct of Athletic Personnel. Failure to adhere to these policies will result in appropriate disciplinary action including possible suspension and termination.
- Represent the University on the highest professional level with dignity, integrity, and strength of character and will exhibit ethical behavior; must respect the rights and dignity of individuals with sensitivity to problems that may arise from racial, ethnical and sexual orientation differences.
- Demonstrate a cooperative attitude towards all sports within the intercollegiate athletic program.
- Possess the ability to adapt to any situation, make decisions and work independently; position must have the ability to build and maintain relationships with student-athletes, coaches, staff members and constituencies; required to use creative abilities to develop new techniques and approaches in dealing with many issues controlled by this position; responsibilities of the position are ever-changing and require constant education; requires the ability to adapt to any situation and make decisions.
- Manage sensitive and confidential information related to student-athletes, coaches and staff utilizing discretion and correct decisions. Failure to use proper discretion at required level could result in major and significant embarrassment to the University and/or have a significant impact on image, revenues and eligibility of student-athletes.
- Manage professional and personal time to handle time sensitive-issues, tight deadlines, extended hours beyond the normal workday, weekend work and on-call availability.
- Faithfully and diligently execute related duties of the department, as requested or assigned by the Assistant Athletics Director of Marketing.
Qualifications
- Bachelor’s Degree, preferably in sports administration, business administration, marketing or similar field
- A minimum of three (3) years of experience in collegiate athletics marketing, preferably at the Division I level.
- Experience as a Graduate Assistant is acceptable.
- Any equivalent combination of related education and/or experience will be considered.
- All qualifications must be met by the time of employment.
Knowledge, Skills, & Abilities
- Maintain high standard of ethics and integrity related to intercollegiate athletics
- Demonstrated knowledge of NCAA Division I intercollegiate athletics
- Demonstrated knowledge of NCAA and conference guidelines, policies, rules and regulations with the ability interpret, apply, enforce and explain such policies and rules
- Maintain knowledge of state and University policies and procedures
- Exhibit strong creative, organizational and interpersonal skills
- Demonstrated knowledge of correct English, grammar, spelling, punctuation and sentence structure
- Demonstrated ability in public speaking skills
- Demonstrated ability to function professionally under high stress and confrontational circumstances
- Demonstrated ability to manage multiple tasks for extended period of time
- Demonstrated ability to independently plan and organize work
- Proactive attitude towards work and assignments
- Demonstrated ability to maintain and develop personal contacts with outside groups, i.e. student-athletes, sponsors, fans, donors, University community
- Demonstrated interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
- Demonstrated knowledge of record keeping and adherence to schedule
- Ability to stay abreast of information impacting the affected area
- Demonstrated ability to organize and motivate groups and individuals
- Ability to maintain proper unit attendance and punctuality standards, work extended hours including nights and weekends (often with extensive walking and standing)
- Demonstrated ability to manage personnel
- Ability to make administrative / procedural decisions and judgments
- Demonstrated knowledge of the principles of sports marketing, corporate sponsorships, ticket sales, media, internet and new media.
- Demonstrated skills in marketing concepts and their relationship to sales coordination and promotional development.
- Demonstrated knowledge of advertising and sponsorship sales and the ability to successfully sell to businesses.
- Demonstrated knowledge of ticket sales and the ability to successfully sell to groups, individuals and businesses.
- Demonstrated knowledge of working relationships with advertising agencies and media production, including print and broadcast.
- Demonstrated ability to operate a computer utilizing Paciolan Computer System ticketing and support group programs, various word processing and accounting software and other standard office equipment.
- Ability to stay abreast of marketing, promotional and sales trends impacting the affected area.
About WVU
West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.
From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.
At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values — service, curiosity, respect, accountability and appreciation — unite us as Mountaineers.
Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.
West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.
About West Virginia University
West Virginia University is a purpose-driven institution with a strong community focus and statewide impact through our diverse campuses and programs. We promote professional and personal growth and foster a collaborative environment grounded in our core values: service, curiosity, respect, accountability, and appreciation. WVU offers a comprehensive benefits package designed to support work-life balance and employee well-being.
https://ncaamarket.ncaa.org/jobs/21968924/assistant-director-of-marketing-athletics
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