The Director of Ticket Sales & Strategy is responsible for managing all aspects of the Ticket Sales & Service team. Drives new sales for revenue generating sports, retaining existing customers, and capitalizing on leads to bring in new long-term season ticket holders. 

• Manages all aspects of the Ticket Sales & Retention team, including driving new sales for revenue generating sports retaining existing customers, capitalizing on leads to secure new long-term season ticket holders, and supervising the Ticket Sales & Service employees. Manages the team with a goal-oriented approach to achieve sales targets and deliver exceptional customer service.
• Manages lead generation process including assigning sales leads to the respective employees. Manages and implements strategies to generate potential leads, ensuring they are efficiently distributed among the sales team. Monitors the progress and outcomes of lead assignments to optimize sales efforts and maximize conversion rates.
• Conducts outbound calls to engage leads and effectively sell tickets, leveraging leads that have been generated through digital interactions. Adapts sales strategies based on the specific needs and preferences of each lead, maximizing the likelihood of successful conversions and revenue generation.
• Assists in game day box office needs at all revenue-generating sports. Assists in tasks such as ticket sales, resolving customer inquiries or issues, managing will-call services, and ensuring efficient entry and seating processes. Works diligently to create a positive and seamless ticketing experience for attendees at sporting events.
• Other duties as assigned.
• Complies with all applicable National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) regulations in the performance of job duties.

  Education & Experience

  • Bachelor's degree in Public Relations, Business, Marketing, Communications, Sports Administration/Management, or related field. 
  • 4 years of experience in business operations, ticket sales, or sales operations including taking leads to drive sales and retain existing customers. 

  Skills & Abilities

  • Ability to communicate effectively with others verbally and in writing. Knowledge of sales and customer services best practices and demonstrated track record in sales and building quality relationships.
  • Knowledge of National Collegiate Athletic Association (NCAA) and Southeastern Conference (SEC) rules and regulations; ticketing principles, personnel management and budget planning.
  • Ability to show consideration for and maintain good relationships with others. Knowledge of sales and customer service best practices and demonstrated track record in sales and building quality relationships.
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  About Auburn University Athletics
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