Quinnipiac University's Department of Athletics seeks applications for an Assistant Director, Digital Marketing. The Assistant Director, Digital Marketing will assist with marketing and promotional campaigns designed to help increase the Quinnipiac Athletics brand through digital marketing and content creating. The Assistant Director will pioneer the graphic design needs for all marketing elements across the athletic department, including social media content, scoreboard graphics, promotional collateral and other marketing initiatives as needed.
Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X.
Adhere to the highest standards of academic integrity and work in compliance with all University, NCAA, MAAC Conference, ECAC Conference and Big East Conference rules and regulations Create content, including graphic design, videos, and scoreboard elements, for all in-game marketing initiatives for athletic contests at M&T Bank Arena, Field Hockey Stadium and Soccer & Lacrosse Stadium Adhere to all University brand guidelines/standards Create content as needed for other areas within athletics including athletic communications, strategic partnerships and athletic development Assist with the annual marketing and promotional campaigns focused on promoting attendance and ticket sales at home athletic sporting events, with a primary focus on Tier 1 programs. Independently create and direct campaigns for assigned sports Coordinate with Assistant AD to fulfill in-game corporate sponsor initiatives. Develop content for student promotions, giveaways, in-game contests to increase game-day experience Assist Ticket Office with digital marketing strategies. Execute marketing initiatives to drive attendance and revenues Collaborate with the Athletic Communications staff to strengthen all athletics social media platforms to engage fans/students to support marketing, promotional and branding initiatives Manage, hire, and train student staff as part of the digital marketing team Education Requirements:
2-3 years experience in digital content creation to help enhance sports marketing and event management, preferably at a NCAA Division I institution or professional sports organization Significant skill in the use of computer software and social media platforms to execute graphic design elements of the job Proficient in Adobe Creative Suite (Photoshop, InDesign, After Effects, Premier) An understanding of NCAA rules and regulations Effective communication and organizational skills, including experience in event marketing, sales, advertising and promotions Demonstrated ability to work with diverse populations and a commitment to diversity and inclusion