Division:  Intercollegiate Athletics

Evaluation Group:  Staff

FLSA Status:  Exempt

Reports To:  Assistant Athletics Director

Positions Supervised:  N/A

Job Summary

The coordinator of athletics marketing is responsible for assisting with the development and implementation of department marketing efforts, with an emphasis on branding and promotion, across the division. This position will also lead efforts to enhance the fan experience at athletic events by growing attendance and engaging students and the Lindenwood community.

Essential Job Functions and Performance Indicators

The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Job Responsibilities and Execution

• Creates, designs, expands and updates the website and social media content to improve engagement and visibility
• Assists in the development and implementation of programs, policies and objectives related to marketing, fulfillment of in-game sponsorship agreements and fan engagement
• Provides oversight of promotional and brand-enhancement efforts for game day operations related to fan experience
• Identifies opportunities and coordinates promotions for local and regional groups to participate in game day activities associated with athletic events and collaborates with athletics resource development department to enhance season, single and group ticket sales
• Cultivates and strengthens relationships with university student organizations and the Office of Student Life and Diversity to grow and maximize student attendance and engagement at events
• Acts as the departmental liaison with the department of alumni relations, alumni and external constituents
• Assists external operations staff with design, print and production of materials for sales pitches and community engagement initiatives
• Assists with the fulfillment of corporate sponsorship contracts related to signage, in-game promotions, videoboard and print materials
• Manages all marketing programs for the Athletic department, including special event marketing to help drive attendance for home athletic contests  

Service Excellence

• Collaborates with other departments across campus to help market events
• Provides leadership in community outreach efforts to promote marketing athletic programs and department in the community
• Monitors and responds to the fan community with regards to requests for posters, schedule cards, autographs and other promotional events and materials
• Supports the mission of the university and serves as an ambassador of the Q2 culture of service excellence
• Models, supports and holds others accountable to the university’s values – integrity, dedication, excellence, creativity and teamwork

Communication, Teamwork and Collaboration

• Works with coaches, staff and administration to plan and implement marketing plans for individual athletic programs
• Works with game operations staff to execute marketing plans on game days
• Writes scripts and organizes in-game timing and execution of promotions, video board features, public address reads and other sponsorship initiatives
• Assists the manager of athletics resource development with group night ticket sales, ticket discounts and theme night promotions to increase attendance and drive revenue
• Collaborates with on-campus student organizations, campus leaders and community members to execute successful sports-related events
• Provides collaborative support for The Uproar, the official student section of Lindenwood University, and its student leaders.
• Oversees Little Lions Kids Club, Summer Reading Program, and other youth focused initiatives.
• Assist with the marketing and promotion of the Lindenwood Loyalty mobile app and prize store.

Job may require other duties as assigned.

Required Qualifications – An equivalent combination of education, training and experience will be considered. Additional requirements may be designated by position.

• Bachelor’s degree in related field; Master’s degree preferred
• Internship and/or graduate assistantship experience in athletics marketing preferred
• Experience in an intercollegiate athletics setting preferred

Knowledge, Skills and Abilities – May be representative, but not all inclusive, of the knowledge, skills and abilities necessary to perform this job competently.

• Demonstrated ability to work effectively with individuals from diverse communities and cultures
• Knowledge of NCAA rules and regulations
• Ability to use graphic design programs, including Adobe Creative Suite
• Sound communication and organizational skills
• Intellect, insight, influence and managerial talent to plan, champion and execute the oversight of a successful athletics sales and marketing plan

Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.  

• General office setting
• Occasional night and weekend work

Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to work effectively at a computer for up to eight hours daily
• Ability to sit for extended periods of time
• Regular attendance is a necessary and essential function

Equal Opportunity Employer

Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees.  Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.

About Lindenwood University

Founded in 1827, Lindenwood is a dynamic four-year institution dedicated to excellence in higher education. Our historic campus is situated in the heart of St. Charles, Mo., a growing community of more than 65,000 just west of St. Louis. We offer 131 degree programs to approximately 10,000 students a year through values-centered programs that lead to development of the whole person. Our faculty, staff, and administration are committed to an integrative curriculum that focuses on the talents, interests, and future of our students. Lindenwood is accredited by the Higher Learning Commission. Lindenwood University is known nationally and internationally for innovation, entrepreneurship, and extraordinary dedication to students. We believe that education is the way to personal freedom and responsibility, which are the keystones of any democracy. We have a heritage that dates back nearly 200 years. In that time, we have learned how to educate in a way that helps each student become an enlightened, principled citizen of a global community.

Connections working at Lindenwood University