We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.
To be the national model for the engaged university: engaged with ideas and the world.
Who We Are
Located in the heart of Virginia’s beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.
JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master’s and doctoral levels. The university is committed to expanding diversity, fostering equity and inclusion, and supporting superlative teaching and scholarship. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.
James Madison University Athletics is seeking applications for an Assistant Director of Fan Engagement. This is a full-time position with a comprehensive benefits package.
Duties and Responsibilities include:
Responsible for the development and execution of promotional and marketing efforts for assigned Olympic sports programs. Including development of all collateral, promotional elements, in-game atmosphere, and attendance.
Oversight of the JMU Athletics Marketing Internship/Practicum program. Includes recruiting, interviewing and hiring qualified candidates, managing scheduling, day to day operations and activities, and supervision of staff. Utilize student interns to develop and execute marketing plans for assigned Olympic sports programs.
Responsible for the oversight, development, operations and promotion of specials programs, including but not limited to the Puppy Pound Kids Club. Also responsible for coordination and staff for all community and campus outreach events.
Responsible for assisting with the marketing efforts for the Football and Basketball programs as needed. Football responsibilities include promotion and operations of the game day Fan Zone as well as in-game production responsibilities as needed. Basketball responsibilities include assisting with the in-game production as needed.
Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations.
Create and send emails for programming relevant to JMU Athletics Marketing, to include emails for the Puppy Pound kids club as well as other events and programs as needed such as promotional events and group outreach. Responsible for creating graphics for all programming.
Ensure compliance with all relevant institutional, Sun Belt Conference and NCAA rules and regulations.
A bachelor’s degree is required, preferably in athletic administration, marketing, or related field.
The successful candidate must possess experience in sports marketing, preferably in a campus setting. Preference will be given to candidates with previous athletics marketing and promotions experience.
Working knowledge of Microsoft Office is required with preference given to candidates with Adobe suite (Photoshop, Illustrator, InDesign, Premier) experience.
The ability to communicate effectively and work well with all JMU constituents – internal and external to better enhance relationships.
The successful candidate will possess excellent interpersonal, organizational and communication skills; the ability to perform detail-oriented, creative work; experience working in a team environment and must be able to work a flexible schedule including nights and weekends.
James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.