Embry-Riddle Aeronautical University is an independent, culturally diverse institution providing quality education and research in aviation, aerospace, engineering, and other related fields with residential campuses located in Daytona Beach, Florida and Prescott, Arizona. The University's Worldwide campus provides educational opportunities online and at approximately 130 locations throughout the United States, Asia, Europe, and Central/South America.

As the largest and most comprehensive aviation and aerospace-focused university in the world, Embry-Riddle is a unique institution. Over the past 90 years, the University has evolved with industry to break new ground and produce top-level graduates who serve the ever-changing needs of aviation and aerospace and other STEM-related disciplines. Embry-Riddle offers programs in seven primary fields of study including: Applied Science; Aviation; Business; Computers and Technology; Engineering; Safety, Security, and Intelligence; and Space.

For Academic Year 2021-22, there were over 11,100 undergraduate, graduate, and doctoral students that attended the University's residential campuses and approximately 20,195 students in total enrolled with the University around the world.

The Opportunity:

The Director of Sports Marketing & Fan Experience position is responsible for increasing event attendance and increasing positive engagement across all Embry-Riddle Athletic marketing channels through a positive fan experience, both in-arena and out.

Essential Job Functions and Duties:

Marketing:

• Oversee the design and implementation of effective marketing campaigns to increase revenue and enhance exposure for the department and its individual sports programs.
• Develop a comprehensive plan and calendar to effectively communicate with all Embry-Riddle Athletics’ stakeholders.
• Oversee all community and grassroots special event initiatives.
• Attend events on campus to generate new prospects.
• Develop and grow engagement on Embry-Riddle Athletics’ digital platforms (social media, email, mobile app, etc.).
• Develop, coordinate, and implement all game-day promotional events; collaborate with student organizations (i.e., Greek Life, Housing, and Student Government) to maintain and foster athletics attendance and support.

• Oversee the creation of a fan-centric game day atmosphere and establishment of new promotions, events, and traditions to increase the branding, marketing, and fan experience of all athletics constituents.
• Oversee the game presentation for all Embry-Riddle athletic events; event vendors/talent, scripting, partner activation, theme nights, etc.

• Graphic design for digital and print creative.
• Inspire new ways of thinking and explore the unknown using fresh and unique approaches to design to create and solve visual communication opportunities that brings to life the brand through design and storytelling.
• Conceptualize and execute designs from ideation to completion.
• Produce promotional video content.

• Meet or exceed annual revenue goals.
• Support group ticket sales.
• Develop and sell creative marketing solutions that exceed the needs of the client.
• Create and present integrated marketing packages using traditional, digital, and other non-traditional marketing channels to meet client’s objectives.
• Understand the changing landscape of sponsorship marketing.
• Collaborate with vendors, sponsors, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment.

• Serve as a liaison between the Athletics Department and various campus
• organizations and outside vendors.
• Supervise interns and other student staff.
• Annual event oversight as assigned.
• Annual event support as assigned.

Required Education:

• Bachelor’s degree

Required skills, knowledge, abilities:

• Excellent communication skills, both written and oral. Strong organizational skills. Requires the ability to establish and maintain cooperative working relationships with a diverse group of constituencies. Ability to collaborate with campus departments to provide support services to student-athletes.
• Knowledge of NCAA, Division II and Sunshine State Conference eligibility compliance rules and regulations. Previous experience with student-athlete eligibility processing preferred. Experience with academically focused support programming preferred. 

About Embry-Riddle Aeronautical University

A TRULY UNIQUE UNIVERSITYEmbry-Riddle is the world’s oldest, largest, and most prestigious university specializing in aviation and aerospace. It is recognized as a premier educational institution and a global leader in teaching the science, practice and business of aviation, aerospace and engineering.

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