Social & Digital Media Strategy 

• Create and execute department’s social media plan, including content calendars, campaigns and plans that support the department across all platforms.
• Work in conjunction with the Supervising Video Producer in developing feature videos for distribution on the athletics website and social media platforms.
• Stay up-to-date and implement current social and digital trends into our strategy when applicable
• Develop a student intern program dedicated to social media strategy and implementation

Content & Graphic Design 

• Oversee the development of all Dartmouth Athletics graphics for social media, publications, credentials, banners, video board displays, and others as assigned.
• Develop a plan for graphics across all sports to aid in promotion, marketing, recruiting and fan engagement, including the development of graphic templates.
• Meet with coaching staff to identify new opportunities and how to improve their graphics.
• Monitor branding across the department to ensure coaches and staff are adhering to the Dartmouth Athletics brand.
• Approve design-related material to be released to the public.