The Senior Associate Athletics Director for Revenue Generation/Chief Revenue Officer (CRO) serves as a member of the Athletics Department senior leadership team, as the Chief Revenue Officer for Athletics, leads a comprehensive revenue generation program, and manages all aspects of the fundraising programs for Athletics. The incumbent oversees sponsorships, ticketing, Name Image Likeness (NIL), and alumni relations, and is responsible for the strategic development and execution of initiatives within these areas. Collaborates with University Relations & Advancement on Athletics-related fund development and marketing activities. Serves as the sport administrator for select sports, hires, supervises, mentors, and evaluates direct reports and staff within areas of oversight. Works as a t