The Assistant Director of Marketing and Fan Experience will develop, direct, coordinate and execute strategic marketing plans for assigned sports. They will work with coaches, support staff and administration for sports to ensure their stories are being communicated and their events are attended by the greatest amount of people possible, while turning those events into revenue-generating opportunities for the division. In doing so, she/he will ensure marketing and communication activities are based on solid brand strategy, positioning/value proposition development, claims development and messaging. This position will assist with the management of gameday operations and coordinate the student staffing required for home events, including student workers, Dance Team, Pep Band an