Under the general direction of the Associate Athletic Director of External Relations, this position is responsible for the marketing, promotions and fan experience for select sports; contributes to the development and implementation of marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics; coordinates fulfillment of business sponsorships with Mustangs Sports Properties; provides oversight of the Mustang Kids Club and community outreach programs; coordinates the marketing and promotion for the Stampede Club; advises and coordinates the spirit group and cheerleaders; and coordinates with the Cal Poly Band for performances at Athletics events. The position works closely with campus groups to enhance student participation in sporting events,
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