In addition to marketing initiatives, this role is hands-on in creating memorable game-day experiences that elevate fan engagement and atmosphere. Working closely with campus departments and community partners, you’ll help build meaningful relationships that expand outreach and support long-term program growth. This position is ideal for someone who thrives in a fast-paced environment, enjoys both strategic planning and event execution, and wants to contribute to a vibrant, community-centered athletic program.

Qualifications / Licenses / Certifications

Graduation from an accredited institution with a Bachelor’s degree, plus one year of marketing experience; OR a combination of relevant education and experience totaling five years. 

Preferred Qualifications:

• Graduation from an accredited institution with a bachelor's degree in sports management, sports marketing, marketing, or a related field, and three years of experience in sports marketing or marketing; OR any combination of higher education and related work experience totaling 6 years. 
• Graphic design and video editing skills preferred. 
• Experience working in collegiate athletics preferred.

Knowledge / Skills / Abilities

Knowledge

• Knowledge of UVU policies and procedures. 
• Knowledge of the regulations governing intercollegiate athletics as set forth by the NCAA, the WAC, and the BIG 12.
• Knowledge of NCAA DI technical writing procedures.
• Knowledge of current marketing and promotional strategies. 
• Knowledge of video and photo production techniques.
• Knowledge of how to operate and maintain all gameday production equipment.

Skills

• Skills in developing marketing materials used for promotion, advertising, fundraising, etc. 
• Skills in judgement and diplomacy required to interact effectively with and provide customer service to a broad audience. 
• Must possess strong communication skills, both verbal and written. 
• Proficient in Adobe Creative Suite software (i.e., Photoshop, Illustrator, Premiere, Lightroom, InDesign, etc.).
• Proficient in Microsoft Suite software (i.e., Word, Excel, PowerPoint, etc.).
• Proficient in camera, lighting, sound, and editing techniques.

Abilities

• Ability to uphold and abide by all NCAA, WAC, and BIG 12 regulations and UVU Institutional policies and procedures. 
• Ability to develop annual and multi-year marketing plans for all intercollegiate athletic sport programs sponsored by the University. 
• Ability to create and implement marketing and promotional strategies to help increase attendance and revenue for UVU 
• Athletics, as well as enhance the fan experience and gameday atmosphere. 
• Ability to supervise and direct marketing and promotional strategies for all intercollegiate athletic sport programs sponsored by the University.
• Ability to manage a set budget as assigned by the Assistant Athletic Director of Marketing.
• Ability to recruit, train, and supervise staff employees associated with the Athletic Marketing team.
• Ability to coordinate effectively with various campus and community constituencies. 
• Ability to work with people in public relations settings. 
• Ability to plan, organize, and problem-solve. 
• Ability to communicate and collaborate effectively with individuals from varied backgrounds and perspectives.
• Ability to work under pressure, multitask, and meet deadlines.

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.

About Utah Valley University

Welcome to Utah Valley University! As you explore UVU, you’ll gain a powerful sense of the incredible energy and momentum that drives this thriving institution. If you are determined, passionate and enthusiastic, you will thrive at UVU. UVU inspires great people, with great passion, working for a great purpose!

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