General Notes: Additional hours will be required to include early mornings, evenings, weekends, and holidays. This job is not suitable for remote work and is expected to work regular on-site hours. Some travel may be required. Purpose: The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. This role focuses on delivering personalized, data-driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions. The ideal candidate is a leader with expertise in multi-channel digital marketing, audience segmentation, and performance analysis, capab