Reporting to the Assistant Athletic Director for Football Communications and Brand Strategy, this position will serve as a key content creator, utilizing videography and other content creation skills and strategies to tell the best stories of Carolina Football with the goals of reach, revenue and recruiting. Video and other content will be created for use on Football and other department social media channels, websites, and for recruiting, marketing and promotions. The person in this position will be part of the Football Communications and Brand Strategy team, working closely with that unit, the coaching staff and other external units (including Athletic Communications, Creative Services, Go Heels Productions, Marketing, and Tar Heel Sports Properties) to positively promote Carolina Footba