The Associate Director, Communications and Content Creation will be responsible for the ideation, capture, creation and distribution of all creative content related to the assigned Olympic sports program, making direct decisions that will promote and protect Carolina’s image and brand. The person in this position will work directly with assigned teams and coaches to advise coaches and student-athletes on communications strategies, including public remarks to media and fans that will have a direct impact on the image of Carolina Athletics and the University. This position will coordinate with the Media Relation unit, Creative Services unit, and other External Communications units and sports staff, to identify the creative communication strategies for the assigned programs with the guiding principles of increasing reach, assisting recruiting and driving revenue. This position will work on a daily basis within the Media Relations unit to serve as a brand manager and the primary point-of-contact with the local and national media. This position will be responsible for brainstorming, producing and pitching stories of Carolina Athletics in video, graphic and/or written form. This position also will be responsible for creating and distributing various content – including web stories, social media graphics and posts. This position will develop, champion and defend Carolina branding and positioning in all multimedia platforms. This position will be responsible for ensuring that content and messaging meets the standards of the Department of Athletics and the University of North Carolina at Chapel Hill, including compliance rules. The person in this position must be able to handle sensitive and controversial issues, represent UNC publicly, run news conferences and create content – usually on tight deadlines.

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Must demonstrate exceptional customer service as this position will have extensive inter-personal dealings with student-athletes, coaches and administrators from within athletics and the University, as well members of the media and other external audiences. Must be creative and have strong content-creation skills. Must demonstrate the ability to deal with stressful and changing situations. Much time will be spent in front of a computer, going to games and possibly requiring out-of-town travel. Must be innovative. Must have strong IT skills and be able to navigate arenas, stadiums and press boxes. Must meet deadlines and follow all compliance rules. Valid NC Driver’s License.

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