- - Position Summary Information - - - The primary goals will always be to extend California Baptist University’s brand’s reach, by coordinating and implementing marketing plans for the athletic department and its athletic programs. - - Essential Duties and Responsibilities- - - Other duties may be assigned. - Understand and agree to abide by the mission of CBU and the CBU Athletics Department. - Assist in executing short and long-term strategic marketing, advertising, and promotional plans to increase brand awareness, attendance and revenue for men’s and women’s sports. - Assist in creating marketing plans and fan engagement strategies for assigned programs. - Co-lead on-campus marketing strategy to reach students, faculty, and staff. - Deve