Washington Athletics aims to inspire champions in competition and in the classroom. We exist to enrich the lives of students to positively impact our community and world for generations to come. Operating with the four core values of growth mindset, committed service, humility and grit, the Huskies choose to lead by example. All Husky Athletics staff make an IMPACT by committing to creating a purpose driven culture that impacts students and our greater community. We engage in GROWTH through dynamic conversations, embracing creativity, and recognizing that every challenge represents an opportunity to learn. We are a COMMUNITY who strive to create experiences for our stakeholders every single day. At our core is the belief that INCLUSION means creating spaces and places that reflect equity, advocacy and belonging for all. With over 650 student-athletes participating in UW's 22 sports programs, the department of Intercollegiate Athletics is committed to providing student-athletes with the ability to compete for national and conference championships while working toward a degree from one of the world's leading public research universities.

The Assistant Director of Marketing / Fan Engagement will leverage traditional promotional and grassroots marketing efforts for assigned sports and ancillary projects, with goals set to increase event attendance, generate revenue, and enhance brand expansion for University of Washington athletic programs. This position is designed as a step of growth for an individual with base-level industry experience, and reports to the Assistant Athletic Director for Marketing.

Sport Oversight –

Lead Marketing promotional planning and event presentation oversight for assigned sports. Set promotional theme days, schedule and maintain team outreach opportunities, and coordinate Sundodger Creative media days. Attend all Sport Support Team meetings for assigned sports and lead all marketing touchpoints therein.

Brand Expansion and Outreach –

Lead all planning, organization, and expansion of assigned athletics outreach programs as assigned by the Assistant Athletic Director for Marketing, Game Presentation and Fan Experience. Serve as liaison to community groups, coordinating UW marketing appearances at non-athletic events. Set revenue and event goals and regularly track progress toward goals.

Manage and direct the Marketing Assistant / Fan Outreach position plus any student interns, with a focus on community event scheduling and promotional marketing efforts for assigned sports.

Brainstorm and recommend promotional messaging to communicate information regarding upcoming special events and outreach opportunities, in conjunction with the Assistant Athletic Director for Revenue Generation, Email Marketing Coordinator, and digital strategy and creative staff. Identify target audiences for each promotion and align outreach efforts befitting such audience, in collaboration with Conference sales staff.

Other duties as assigned.

Compliance with the rules and regulations of the University, the NCAA, the Conference, the State of Washington and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.

Required Qualifications: 

Bachelor’s degree in marketing, communications, public relations, or a related field. A minimum of two to three years of combined professional experience in marketing, live event production, or community outreach. Must be proficient in Microsoft Office.

Have an ever-evolving understanding of the industry and a creative mindset towards promoting events and growing revenue. Highly motivated, creative, self-starter with excellent written and verbal communication skills. A strong leader and mentor, especially to college students.

Must be able to work a flexible schedule; evenings and weekends are required.

Desired Qualifications: 

Adobe Creative Suite knowledge, creative media experience, and strong organizational skills are a plus.

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