The Senior Associate AD for External Strategy serves as a member of the Director of Athletics and Recreation’s leadership team. Reporting to the Senior Deputy AD and Chief Operating Officer, this position provides day-to-day leadership, oversight, direction and guidance for revenue generation, strategic communication, and brand management in the department. Areas of operations include marketing & fan engagement, ticketing sales & operations, athletics communications, live events & broadcasts, and creative content. This position will work closely with corporate partnerships (Learfield) as well as central college advancement and licensing staff. This position will ensure the implementation of a comprehensive external strategic vision, helping to create an extraordinary Division I student-athlete and fan experience.

Administration – 40%

• Provide the leadership and oversight necessary to ensure effective collaboration and the integration of services among all cross-functional areas (i.e., external strategy units, including the advancement office).
• Provide the leadership and oversight necessary to ensure a strong culture of extraordinary customer service and a student-athlete first mentality throughout all departments.
• Evaluate all external strategy efforts, utilizing and/or developing a mechanism for capturing available data analytics to create desired outcomes consistent with the strategic vision.
• Serve as the Athletics Department’s brand steward and provide the strategic direction and leadership necessary to ensure adherence to brand standards and visual identity. 
• Manage and oversee the financial budget for all external strategy areas.
• Support and develop area leaders and staff to advance external strategy (ex. establish and execute regular meetings, as well as annual performance reviews).
• Serve as a key strategic advisor to the Sr. Deputy AD/COO and Director of Athletics and Recreation on public relations, media relations and brand management.

Revenue Generation – 30%

• Lead, direct and oversee marketing/fan engagement and ticketing operations/sales to create a best-in-class fan experience and increase revenue generation in specific and measurable ways year-over-year.
• Develop and implement innovative sales strategies, including but not limited to season, single-game, premium, group, etc.
• Evaluate and establish best practices for the revenue generation related to merchandise in online stores and/or physical stores.
• Manage the relationship with the designated third-party Corporate Partner (i.e., Learfield) to maximize assets and inventory available for market and ensure accountability and standards of fulfillment of corporate partnership accounts.  

Strategic Content & Brand Management (Communication, Video/Social/Photo Creative Content, Live Events/Broadcasting) – 30%

• Provide oversight for brand and communications strategy, accuracy, and content on the official athletics website (ex. Set the vision and look for annual creative content.)
• Responsible for implementing internal and external communications strategies to promote 35 varsity sports and ensuring that the department maintains a consistent visual identity across all public facets, including print, web, apparel, uniforms, equipment, and signage.
• Engage in ongoing evaluation of Live Video Production strategy across all aspects of the athletics department.

Performs Other Duties as Required/Assigned

Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.

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