Baylor University's Department of Athletics is seeking a high performing, high capacity individual to serve as the Director of Fan Engagement who will support the mission of the university by Overseeing a team, act as liaison to the pep band and student fan groups, act as a brand ambassador aligning the use of Baylor Brand Guidelines with all external-facing basketball marketing efforts, and other program duties.
A Bachelor's degree, and three years of work experience, and a Christian faith are required. A Master's degree, five years of work experience are preferred. Applicants must be currently authorized to work in the United States on a full-time basis.
What You Will Do
Develop comprehensive marketing and promotions campaigns for select sports with an emphasis on increasing student engagement and fan attendance.
Oversee a team of three full-time employees in Fan Engagement
Execute comprehensive timelines on an annual basis. Oversee and coordinate design, printing and distribution of all printed collateral materials and website graphics. Work both internal within athletics and external with University Marketing & Communications.
Plan on-campus and off-campus promotional activities and generating marketing collateral to increase the visibility of Baylor's athletic programs with students, faculty/staff, fans and the general public.
Activate in game promotions by working with Baylor Bears Sports Properties.
Act as liaison to the pep band and student fan groups.
Manage various game functions to include writing PA script; coordinating halftime/in-game performances; developing interactive crowd promotions; preparing in-game audio; coordinating game day presentation with all parties and coordinate emcee of promotions at athletic events.
Coordinate the Cub Club
Assist Associate Athletic Director for Marketing Strategy & Fan Engagement with special projects and campaigns, email communications and other departmental priorities.
Act as a brand ambassador aligning the use of Baylor Brand Guidelines with all external-facing basketball marketing efforts.
Maintain working knowledge of and adherence to all NCAA, Big 12 Conference, and institution rules and regulations and to communicate immediately any possible infractions of such rules and regulations to the Athletics Compliance staff.
Other program duties as requested by the Director of Athletics or area head.
What You Can Expect
As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.
About Us: Baylor University is a private not-for-profit university affiliated with the Baptist General Convention of Texas. As an Affirmative Action/Equal Opportunity employer, Baylor is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor’s commitment to equal opportunity and respect of others does not undermine the validity and effect of the constitutional and statutory protections for its religious liberty, including, without limitation, the religious organization exemption under Title VII of the Civil Rights Act of 1964, the religious exemption to Title IX of the Education Amendments of 1972, and the Free Exercise Clause of the First Amendment to the United States Constitution, among others. Baylor encourages women, minorities, veterans, and individuals with disabilities to apply. EEO/M/F/Vets/Disabled