We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.
To be the national model for the engaged university: engaged with ideas and the world.
Who We Are
Located in the heart of Virginia's beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia. JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.
JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master's and doctoral levels. The university is committed to expanding diversity, fostering equity and inclusion, and supporting superlative teaching and scholarship. JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.
James Madison University, a Division I Member of the NCAA and Sun Belt conference, is seeking an Associate Director of Fan Engagement. The position is a full-time, 12-month position with a full comprehensive benefits package.
Duties include but are not limited to: • Develop and implement fan engagement outreach plans for JMU Athletics' sport programs. Including both game day/event programming and promotions as well as strategic campaigns to involve fans and the community that result in higher attendance and fan engagement. Duties require collaboration with Athletic and University Event Staff, JMU Sports Properties, spirit squads, pep band and assigned athletic programs. • Responsible for driving ticket sales and attendance utilizing strategic marketing plans that incorporate JMU Athletics digital marketing resources (Paciolan, Eloqua, etc.) to increase revenue while also engaging with the student body to promote attendance. • Collaborate with External Operations units on e-mail creation and social media campaigns for fans and student body; driving awareness and involvement for assigned sports. • Responsible for programs such as the Duke Dog Reading Program, National Girls and Women in Sports Day and other community focused special events as assigned as assigned by Assistant AD for Creative Services and Fan Engagement. • Collaborate with JMU Sports Properties to assist in coordination and fulfillment of sponsorship obligations as they relate to contractual obligations for assigned sports. Works closely with Daktronics representative to make sure all game day needs and sponsorship fulfillment is being met around video boards. • Responsible for providing oversite to the Fan Engagement Assistants, aiding in their professional growth for their assigned sports.
• Bachelors degree is required, preferably in sports marketing or related field
• Masters in related field • 1-3 years of sports marketing experience in a campus setting • Previous athletics marketing and promotions experience. • Working knowledge of Microsoft Office with preference given to candidates with Adobe Creative Cloud Suite experience.
To apply go to https://joblink.jmu.edu/postings/14619 or visit JobLink.jmu.edu and reference posting number F2179. Pay Rate: Commensurate with Experience. James Madison University is an equal opportunity employer committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.