Minnesota State Athletic Marketing Graduate Assistant
Minnesota State University
Location: Mankato, Minnesota
Sales/Marketing/Sponsorship - Event Promotion
Sales/Marketing/Sponsorship - Events/Booking
Graduate Assistantship is a two-year appointment and the position includes a tuition waiver (up to nine credits a semester) and a $10,000 salary stipend.
4 Year Degree
The Minnesota State University intercollegiate athletics program has one Athletic Marketing Graduate Assistantship position available beginning on or around August 14, 2023. Minnesota State is a member of the National Collegiate Athletic Association (NCAA) and belongs to the 16 school Northern Sun Intercollegiate Conference in all sports (NCAA Division II). In addition, the men's and women's ice hockey programs participate in NCAA Division I and compete in the CCHA (men) and WCHA (women), respectively.
Responsibilities for this position include, but are not limited to: execution of the athletic marketing plan as set forth by the Director of Athletics, Senior Associate Director of External Operations, Senior Asst. Director of Development & Revenue Generation and Assistant Director of Marketing; promotion of our student-athletes, coaches and teams through a variety of means, including but not limited to the department website (msumavericks.com), social media, and other media platforms; develop, implement and execute group sales strategies and tactics; work with sponsors to fulfill promotional activities at our games; serve as marketing game-day lead at football, men’s and women’s basketball and baseball; assist with other athletic events when needed; facilitate graphic design creation; implement social media strategies. As a part of your responsibilities, the Athletic Marketing graduate assistant will follow the regulations and guidelines of the National Collegiate Athletic Association (NCAA), the Northern Sun Intercollegiate Conference (NSIC), Central Collegiate Hockey Association (CCHA), the Western Collegiate Hockey Association (WCHA), Minnesota State Athletics and the University. Failure to do so may result in suspension without pay or termination of employment.
Bachelor’s degree in Business Administration, Marketing, Sport Management, Recreation Management or Communications with a cumulative grade point average of 3.0 or better
Admission into a Minnesota State University, Mankato Graduate School program
Working knowledge of Microsoft Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign) as well as graphic design capabilities
Excellent written and verbal communication skills
General understanding of revenue generation strategies and a comfort level with executing group sales
Previous experience in sports marketing and promotions
Strong desire to pursue a career in intercollegiate or professional athletics marketing
Group ticket and other sales experience
Ability to convey marketing plans and strategies to MSU Athletics coaches, administrators and other staff members
Minnesota State is a member of the National Collegiate Athletic Association (NCAA) and belongs to the 16 school Northern Sun Intercollegiate Conference in all sports (NCAA Division II), in addition the men's and women's ice hockey participate in NCAA Division I and compete in the CCHA (Men) and WCHA (Women).