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Western Michigan University
KALAMAZOO, Michigan
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Beauregard Athletic Administration Graduate Assistantship Program for External Operations
Summary: This External Operations Graduate Assistant will be exposed to multiple areas within external operations. This includes Marketing and Fan Engagement, Creative Media, and Strategic Communications. This position is charged with working independently as well as collaboratively on projects that will contribute to the areas of brand enhancement, fan engagement, and revenue generation.
Essential Functions: Fan Engagement/Marketing (50%) • Work with the Director of Brand Management and Fan Engagement on marketing plans to increase attendance and awareness of assigned sports • Direct and manage in-game promotions and entertainment at assigned games, including the coordination of game day events, such as pre-game and halftime activities • Assist with mascot program and appearanc
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