Lead the development and execution of strategies and initiatives to build the Georgia Tech (GT) Athletics brand across sports programs, constituent groups, and digital channels. Serve as a key leader in driving creativity and ideation for GT Athletics. Responsible for setting employee goals, assessing employee performance and providing feedback, and making pay recommendations. This position will interact on a regular basis with GT Athletics staff, external partners and campus partners. This position typically will advise and counsel GT Athletics staff, external partners and campus partners. This position will supervise assigned staff.