Basic Responsibilities Create and execute annual marketing plans for the intercollegiate athletics programs, focusing on increasing attendance with enhancing the game day experience. Work in conjunction with Abilene Christian Sports Properties to implement and fulfill all corporate sponsorships. Build relationships with campus partners in order to collaborate on home events with the focus of enhancing the student experience. Provide leadership and direction for marketing staff as assigned. This includes but not limited to: External Operations Assistant(s), Student Interns, and Student Volunteers.