Reporting to the Deputy Athletic Director, the Assistant Athletics Director – Fan Engagement will be responsible for:

Strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events; responsible for all day-to-day operations of the Fan Engagement division, which includes the development, execution, and management of strategic department-wide and sport-specific marketing and promotion plans/initiatives; proactively communicates with head coaches concerning marketing and promotion efforts specific to their program; collaborates with other external units to develop innovative marketing strategies designed to drive increases in revenue, attendance, and brand awareness across all sport programs; creates compelling fan and student engagement initiatives with the goals of delivering memorable and unique experiences for fans and student-athletes; coordinates game-day sponsorship fulfillment including, but not limited to: game-day operations, promotions, on-court/on-field promotions and game-day messaging of sponsored content; collaborates with the athletics ticket office to help define the overarching business goals and execute season ticket holder engagement and other revenue-generating campaigns; executes student-specific outreach plans in consultation with applicable leadership in the Office of Student Affairs and utilizes grassroots marketing strategies to increase student attendance at athletics events; coordinates with applicable athletics communications and creative services professionals to effectively use social media to engage fans, increase awareness, and build affinity; oversees and directs game presentation for home contests including, but not limited to: game scripts, video board content, in-game promotions, house music, marching/pep bands and spirit groups; manages the fan engagement budget; supervises the Fan Engagement staff to include assigning duties, checking work, approving time off, preparing evaluations, and handling disciplinary issues; ensures compliance with all applicable NCAA, Sun Belt Conference, and University rules and regulations; regular and prompt attendance; ability to work schedule as defined and additional hours as required; related duties as required.

Go to USA Human Resources Job Opportunities website at https://southalabama.peopleadmin.com/postings/36225 to apply for this position. Letter of application, with resume, and the names, addresses and telephone numbers of three references will be required.

The University of South Alabama is an EO/AA employer and does not discriminate on the basis of race, color, national origin, sex (including pregnancy, sexual orientation, gender identity and gender expression), religion, age, genetic information, disability, or protected veteran status.

Bachelor's degree in a related field from an accredited institution as approved and accepted by the University of South Alabama and three years of experience in marketing, communications, broadcasting, public relations or a related field in a collegiate athletics or professional sports setting.  A master's degree is preferred and will substitute for one year of required experience.