Responsible for collaborating, developing, implementing and executing the Department of Athletics storytelling strategy. They are primarily responsible for coordinating the department’s efforts to produce video content that will be distributed through all of UT Dallas’ digital channels. Their focus is on content for social media accounts but video needs also include marketing/advertising pieces and video board features.
Develop and produce creative content optimized for sharing. Create a video content strategy that drives consumption. Constantly research best practices to ensure content strategy is in-line with audience trends. Capture video footage at select UT Dallas athletic home games and events. Travel with athletic teams to away games or special activities as necessary.
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