The America East Conference is seeking applicants for the position of Director, Social & Digital Media. The Director, Social & Digital Media is responsible for oversight of the conference’s social media channels with an objective of upholding and advancing the conference’s reputation as a leader in social and digital media strategy creation and execution. The position reports to the Senior Associate Commissioner, Content Strategy.
• Serve as a member of the conference’s content team and assist in the development and execution of its overall content strategy through collaboration to ensure the conference remains a leader in the area of digital, social and multimedia content.
Develop, lead and execute the conference’s social media plan, including content calendars, campaigns and plans that support the conference’s broader content strategy plan across all social and digital media platforms.
Create, edit, publish and share daily content for all conference platforms (e.g. social media channels, conference website, conference digital network) that expands the conference’s brand, presence and exposure, promotes its member institutions, schools, athletic programs, student-athletes and coaches and supports key conference initiatives.
Develop social media plans and provide on-site social/digital media coverage of conference championships and select other on-site conference and NCAA events.
Remain relevant with social and digital media standards, trends and technology and evaluate emerging technologies and platforms with a goal of implementing strategies as appropriate.
Assess, track and compile appropriate social media metrics across all conference platforms and to help influence content strategy decisions.
Serve as a liaison with member institutions to increase institutional and league-wide exposure.
Assist in fulfilling corporate sponsorship initiatives and agreements on social media platforms.
Provide communications support (e.g. liaise to coaches, oversee awards processes, championship media coordination).
Assist the conference’s management team on special projects and other duties as assigned.
At least three years of experience in intercollegiate or professional sports-related social and/or digital media.
Prior experience utilizing social media platforms (e.g., Twitter, Instagram, Facebook, TikTok) for communications, marketing and business purposes. Prior oversight of accounts, including strategy development and execution is preferred.
Enthusiastic personality, creative spirit and progressive approach to social and digital media.
Superior organizational and project management skills.
Meticulous attention to detail.
Excellent oral, written, interpersonal and organization skills.
Ability to develop strategy through a collaborative, team-based ideation process.
Detail-oriented with the ability to multi-task and meet deadlines while working in a fast-paced environment.
Experience working in Adobe Creative Suite (Photoshop, Premiere, After Effects, Premiere) and Microsoft Office Suite (Excel, Word, PowerPoint). Proficiency in these applications preferred.
Travel and evening and weekend work is required.
The Conference offers a flexible work structure; however, the successful candidate must reside in or relocate to the greater Boston area.
America East is an elite NCAA Division I intercollegiate athletics Conference composed of progressive, like-minded member institutions with headquarters in the vibrant Seaport District of downtown Boston, MA.