Reporting to the Assistant Director of Marketing and Sales, this Digital Marketing Specialist will coordinate and execute all Harvard Athletics digital marketing campaigns, with an emphasis on revenue-generating initiatives. This newly created position is responsible for creating brand-conscious graphics optimized for digital application, managing the department’s email database, analyzing and reporting on campaign results, developing content calendars, developing paid social and online ticket sales initiatives, developing content, including but not limited to, email marketing, web and social graphics, digital signage, sponsorship materials, and other marketing and sales-related content. The marketing team is focused on supporting strategic goals related to generating revenue, increasing a
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