The George Mason University, Intercollegiate Athletic Department, a NCAA Division I institution and member of the Atlantic 10 Conference, is seeking qualified applicants for the Assistant Director, Fan Engagement position. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason’s academic and culturally inclusive environment.
About the Position:
The Assistant Director of Fan Engagement is responsible for developing and executing marketing, campus engagement, and promotional plans to increase fan and student attendance and engagement on game days for George Mason Intercollegiate Athletics. This position will work collaboratively with the Director of Marketing, department and University colleagues on strategic marketing initiatives to increase ticket sales and enhance the game day experience.
Develop and implement fan engagement outreach plans for all 22 sports to drive participation and attendance.
Marketing and Social Media:
Work with Director of Marketing on content creation and promoting Mason Athletics social media accounts.
Game day Staffing and Execution:
Work with Director of Marketing to hire, train, manage, and direct game day interns/staff and marketing intern positions.
Other duties as assigned.
Bachelor’s degree in Sport Management, Marketing, Business, or Communications, or an equivalent combination of education and experience;
Demonstrated experience in the sports and entertainment industry creating an engaging fan/audience experience;
Experience creating effective marketing and social media campaigns;
Ability to develop and maintain professional relationships with internal and external constituents;
Effective verbal and written communicator;
Ability to work evenings and weekends.
Experience in collegiate or professional sports;
Experience with Adobe creative suite and graphic design skills;
Basic knowledge of NCAA rules as they pertain to assigned job duties.
Special Instructions to Applicants: For full consideration, applicants must apply for position number FA231z at http://jobs.gmu.edu/; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.
Equity Statement: George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.