Promotions and Fan Engagement, Michigan State University
Location: East Lansing, Michigan
Required Education: 4 Year Degree
Sales/Marketing/Sponsorship - Event Promotion
The Department of Intercollegiate Athletics at Michigan State University is looking for an Assistant to the Director for Promotions and Fan Engagement to provide assistance in the generation of revenue and resources through the identification, sale and servicing of corporate sponsorships, the sale of tickets and through various community outreach and engagement activities by performing the following duties personally or through subordinates.
Responsibilities will include, but are not limited to:
Develop, implement and supervise 50/50 raffles at approximately sixty (60) annual Department events to include football, men’s basketball, women’s basketball, hockey and other events to be determined. Participate in the acquisition, storage, use and maintenance of equipment specifically designed to conduct the 50/50 raffles. Ensure compliance with all applicable regulations. Identify, select, train, supervise and compensate volunteer groups that assist with the 50/50 raffles.
Assist with sales and marketing of season, mini-plan, group and individual game ticket sales to students, alumni, faculty, staff and public. Special emphasis will be placed on the sales and marketing of football, men’s basketball, hockey, women’s basketball, volleyball and other sports to be determined. These efforts will be implemented to meet or exceed annual season and individual game ticket sales goals and attendance at these events.
Assist in the preparation, implementation and evaluation of marketing plans for assigned sports. Emphasis will be placed on ticket sales, attendance and game presentation. Coordinate bi-annual meetings with head coach, ticket office, sports information, event management, and sports supervisor.
Assist in game presentation for assigned sports to include timelines, scripts, promotions, giveaways, atmosphere, PA announcements, DJ, videoboard, entertainment, special events, band, cheerleaders, dance team, student groups, and product sampling.
Provide solutions to continuously improve customer service and enhanced game-day experience for fans.
Support the Department of Intercollegiate Athletics mission statement and exemplify the core values that have been identified for all employees.
Other duties as assigned.
To apply, please visit the MSU Careers page, search for posting 731180 and follow the application process or visit this link: https://careers.msu.edu/en-us/job/507876/assistant-to-director-promotions