Under the direction of the Assistant Athletic Director for External Affairs, the Director of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and campaigns for an NCAA Division I athletics program.
Develops a comprehensive marketing strategy and implements campaigns to promote attendance at athletic events and enhance the fan experience. Directs and produces the in-game fan experience for home athletic events. Supports department communications goals and initiatives that enhance the Winthrop brand. Creates and posts social media content for designated sports. Assists other external units, including activation of corporate sponsorship obligations, supports special event planning, and provides general help in attaining the department’s strategic goa
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