The Senior Associate AD for External Affairs provides leadership and oversight for Northwestern University’s Athletics sales and marketing functions, operations, gameday experiences and other external affairs. Direct and coordinate Athletics sales and marketing, fan experience, communications, public relations, creative services, merchandising, licensing, website, community relations and relationships with NU’s multimedia rights (Learfield) and apparel partners. Maximize sales and revenue generation for ticket sales, marketing, merchandise, concessions and corporate sales, and other revenue streams.
Responsibilities will include:
•Develop and implement sales strategies to increase ticket sales, sponsorship, merchandise and other revenue streams. Develop and co
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