The Social Media Manager/Brand Awareness Manager will assist in the development of social media content, assist with social media strategies and the development of creative print materials in order to promote Utah Men’s Basketball as a brand to prospective student-athletes. This candidate will assist in the development of a social media strategy as well as assisting with recruiting operations. This position will drive the success of our social media efforts through a combination of strategic planning and ongoing tactical execution.
Responsibilities · Manage the Utah men’s basketball social media presence across all platforms by developing original creative content · Work directly with the men’s basketball staff to produce content pieces for recruiting and marketing of the men’s basketball program · Work closely with athletics communication and marketing to execute campaigns and promotion for men’s basketball team · Continual engagement with fans across social media platforms and other modes of communications · Help execute overall branding and athletics department messaging · Educate, train and assist players, coaches and men’s basketball staff on best practices on social media platforms
Bachelor’s degree in a related field plus two years experience in performing professional media-related services, or equivalency. Specific skills in photography, editing, writing, and/or video and audio production required. Demonstrated human relations and effective communication skills also required.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
· Excellent knowledge of the Adobe Creative Suite, specifically Photoshop, Premiere, After Effects, and Lightroom
· Strong background in photography and videography and ability to edit content in a timely manner to meet postgame deadlines
· Outstanding organizational structure to manage multiple projects and work under tight deadlines
· Strong knowledge of social media platforms and interpret analytics data for Instagram, Twitter, Facebook etc.
· Knowledgeable with the sport of basketball as well as the culture and new trends surrounding the sport
Internal Number: PRN27028B
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