*Work closely with the Box Office and Ticket Sales Department in the creation and implementation of comprehensive marketing plans to create awareness and increase revenue for men’s basketball and football season tickets, mini plans, groups and individual game sales.
*Facilitate all marketing and promotional efforts for men’s basketball, football and baseball including conducting meetings with coaches and other departments, developing game day atmosphere content as well as coordination of video and photo shoots.
*Develop and implement initiatives to increase student attendance and engagement at athletic events specifically for men’s basketball and football while working closely with Student Affairs, Greek Life and Resident Life.
*Coordinate special events such as pre-season basketball events, season ticket holder party, viewing parties, etc.
*Oversee marketing interns at MBB and FB including creating staffing scripts, coordination of promos/giveaways and pregame/postgame meetings.
*Manage the design, production and distribution of all marketing materials/graphics for men’s basketball, football and baseball.
*Coordinate all digital marketing efforts including strategy development and implementation of targeted digital campaigns, development of communications calendar and Google spreadsheets as well as analytics.
*Develop and implement community and campus outreach programming for men’s basketball and football
*Coordinate weekly external meetings working closely with Athletic Communications, Athletic Development, Ryan Center departments - Facilities, Box Office, Ticket Sales and Event Services as well as Rhody Sports Properties (Learfield).
*Collaborate with department’s multi-media rights holder, Rhody Sports Properties (Learfield), to develop entertaining in-game promotions and activation of sponsorships.
*Day-to-day management and oversight of GoRhody website Day-to-day coordination of Spirit Squads including mascot and Cheer/Ramettes for events
*Management of all sport related and miscellaneous responsibilities (Spirit Squads, etc.) website, graphics, social media and email content.
*Day-to-day management of branding initiatives.
*Supervision of Marketing Assistant, student interns and spirit squads.
*Assistance with RC events as needed.
*Perform other duties and responsibilities as required, which occurs often.
*Assist in the marketing efforts of URI Athletics as necessary to maximize the revenue for both entities
Bachelor’s degree from an accredited college/university in Marketing, Public Relations, Communications, Sports Management or related field.
Minimum of 2 years of full-time experience in Division I college athletic marketing or professional sports marketing (not including graduate assistantships or unpaid internships) or minimum of 4 years of full-time experience in Division II college athletic marketing.
Excellent organizational, problem solving and communication skills required.
Strong attention to detail with ability to create and maintain very specific timelines.
Ability to design marketing materials; proficient in use of Microsoft Office products and Adobe Creative Suite.
Assertive, outgoing, hard-working, resourceful, as well as an independent thinker.
Ability to supervise marketing, game operations and spirit squad staff/members.
Capable of working a flexible schedule and extended hours including but not limited to working early mornings, nights, weekends and holidays in addition to traditional business hours.
Must have valid driver’s license and vehicle.
About University of Rhode Island Athletics
The University of Rhode Island is a NCAA Division I institution located in Kingston, Rhode Island. The vibrant campus is less than 10 miles away from several state beaches, 80 miles outside of Boston and 150 miles outside of New York City. The athletic department is a member of the Atlantic 10 conference and a Football Championship Subdivision (FCS) member of the Colonial Athletic Association. The Men's and Women's basketball teams play in the Ryan Center which is a Spectra managed facility.