Under the general direction of the Associate Athletics Director, External Relations, the Assistant Director, Marketing serves as a brand steward for key sports within UC Davis Athletics, driving strategy that illuminates the brand and key department initiatives. The position is responsible for establishing a strong affinity with external constituents, building and establishing a single unified voice for messaging and enhancing customer service capabilities and performance. Additionally, the position is responsible for enhancing the fan experience, and successfully promoting the varsity sport programs.
MARKETING & COMMUNICATIONS - 60% In alignment with overall strategic direction, lead the development and implementation of marketing and communication plans and tactics that strengthen
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