Executive, Executive - Associate Athletics Director
4 Year Degree
Associate Athletic Director for Strategic Communications
Required Qualifications (as evidenced by an attached resume): Bachelor's degree (foreign equivalent or higher). Five (5) years of full time experience working in an Athletic Communications/Sports Information/Media relations office (collegiate or professional), sports journalism and/or marketing & promotions environment. Must have, keep and maintain the appropriate valid NYS Driver's License; have a motor vehicle record which is free from major violations or a pattern of repeat violations. (***Out-of-State Applicants, see "Special Notes”).
Preferred Qualifications: Master's degree (foreign equivalent or higher). Experience with staff supervision. Experience with desktop publishing & statistical software. Experience with multimedia platforms. Experience with video production, website maintenance and/or social media communications. Previous experience with a Division I Athletic Program. Understanding of NCAA Compliance Rules (played a Division I, II or III sport, coached in collegiate athletics or as a staff member in a collegiate athletic program).
Brief Description of Duties: The Associate Athletic Director for Strategic Communications position is responsible for the development, implementation and management of the Office of Strategic Communications. They are responsible for setting the direction for our strategic communication and digital efforts, which includes news, ticket sales and marketing, corporate sponsor integration, intercollegiate contest results, team/department accomplishments and all other athletic department related information by initiating and cultivating relationships with local, regional, and national print and electronic media outlets to increase revenue and recognition opportunities for Stony Brook Athletics. This position will be responsible for meeting with internal clients to conceptualize ideas and establish marketing, social media and production schedules to deliver successful, engaging content across multiple social media platforms. The Associate Athletic Director for Strategic Communications position will be the primary contact for managing radio, television, website and other media contracts as well as the conference digital network. The Associate Athletic Director for Strategic Communications will assist senior leadership in developing strategies that raise brand awareness, increase fan engagement, create revenue generating initiatives and other duties as assigned by the Director of Athletics.
Daily Management of Athletic Communications Office The Associate Athletic Director for Strategic Communications is responsible for the daily management of the communications office which is comprised of three full-time communications assistants, the Director of Digital Media and various student assistants and independent contractors. Daily responsibilities include reporting of intercollegiate contest results, management of media outlets, scheduling interviews with coaches & student-athletes, coordinating photo-shoots, promoting teams and student-athletes for local, regional & national awards, and representing the athletic department at local, regional & national media functions. Develop, implement and manage strategic plan and leadership goals in line with the Director of Athletics' vision for Stony Brook Athletics.
Multimedia Efforts Responsible for the supervision, production and management of various multimedia platforms in an effort to promote Stony Brook University Athletic achievements and news.
Website: Oversee the development, design and daily maintenance of the Athletic Department website. The Associate AD for Strategic Communications will act as the primary liaison with the web hosting company and will communicate changes/adjustments as needed.
Radio/TV Broadcasts: Oversee the contractual agreements with radio and television outlets and create an annual broadcast schedule of intercollegiate contests.
Video-Streaming: The Associate AD will oversee all aspects of video-streaming intercollegiate contests as part of the conference digital network. This includes staffing, producing and scheduling of all televised contests.
Mobile Applications: This position is responsible for managing relationships with mobile application vendors and providing current information about Stony Brook Athletics.
Social Media Outlets: The Associate Athletic Director, with their staff, is directly responsible for updating and managing the various department social media outlets (Twitter, Facebook, Instagram, YouTube, etc.).
Publications Development Create and manage the production of on-line virtual media guides, recruiting brochures (including photographs), and schedule cards for 18 intercollegiate sports. This involves meeting with individual coaches, writing copy, and creating the layout and design with a desktop publisher. Produce postseason guides for teams participating in playoffs. Additional publication responsibilities include working with the External Services staff in producing the various fundraising and marketing materials as well as sport program newsletters and game programs for specific teams.
Budget Management Manage the athletic communications budget which includes monitoring, projecting and identifying cost effective operational needs.
Game Management The Associate Athletic Director is responsible for the management and supervision of courtside and press box personnel at home contests, to include but not limited to: ensuring accurate official statistics, scoreboard operations, assigning public address duties, filling in as needed, accommodating media by providing access (to press box, field, locker-room and press conference), information, and statistics, perform play by play or color commentary duties for internet broadcasts of selected contests, schedule pre or post game interviews with media, prepare game programs and game notes. Develop, produce and manage all post-game releases for dispersal to local, regional and national media outlets. Hire and manage all communications staff for game day productions. Archive all historical information.
Staff Supervision The Associate Athletic Director will be responsible for recruiting, interviewing, hiring and management of all staff, student staff, interns and GA's, as well as other game day staff and/or Independent Contractors necessary to staff the Office of Strategic Communications.
Media Contact The Associate Athletic Director will be responsible for assigning all primary contacts for our intercollegiate sports. Responsibilities include travel to away contests, daily updates on teams through statistical reporting and updating of website, preparation of game notes and program for each game, interaction with and providing media with team information at games and in response to requests, handling of all media responsibilities on game day, attending media luncheons and banquets, all post-game efforts including story, box-score, statistics and reporting results to media outlets, and pitching stories to local, regional and national media. Additional responsibilities include compiling statistics at conclusion of all home athletic contests and selected away contests, reporting information to media outlets, reporting all stats/awards and/or individual accomplishments to media on a daily basis, and filing weekly reports with Conference Office as requested.
Other duties or projects as assigned as appropriate to rank and departmental mission.
Special Notes: This is a full-time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.
***Out-of-State Applicants: Please note as a condition of employment and in order for this position to be tendered, the successful incumbent will be required to provide evidence of a valid license and driving abstract from the state issuing the license within five business days of a conditional offer and must obtain a NYS driver's license within 30 days of acceptance of offer.
Evening and weekend work will be required at times.
Resume/CV and cover letter should be included with the online application.
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning, and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the university Office of Equity and Access (OEA) at (631) 632-6280 or visit OEA.
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