Louisiana Tech University is seeking applications for the role of Assistant Director of Brand Engagement. This 12 to 24 month position will report to the Assistant Director of Athletics for Brand Engagement. The individual will be charged with coordinating all marketing and promotions activities for various sports, including the writing and preparing of comprehensive sports-specific marketing plans, assisting in the management of game day activities, and serving as a liaison to student groups and other campus organizations. This position will have a strong focus on increasing attendance, in-game experience, and fan engagement. Additionally, this professional will have direct oversight of athletics social media outreach and external email marketing campaigns with the goal of increasing revenue, engagement, and brand awareness. This position will also serve in a secondary supporting marketing role for football, men’s and women’s basketball, and baseball. This person will also be tasked with managing the Marketing Street Team and growing the Champ’s Kids Club.
Primary Responsibilities: •Social Media oversight of main athletics accounts including Twitter, Facebook, Instagram, and Snapchat •Designs social media and video board content that aligns with department branding standards insuring consistency on all platforms •Manages athletics department email marketing campaigns •Creates game scripts and coordinates game day marketing plans •Leads outreach opportunities at campus and community events •Creatively develop sales strategies to enhance revenue generation for Louisiana Tech Athletics
Requirements: Bachelor’s degree in marketing or related field; demonstrated experience in marketing and game management; strong knowledge of Adobe Creative Suite and graphic design; demonstrated knowledge of NCAA rules and regulations; excellent organizational, communication and administrative skills; and the ability to work athletic events, irregular schedules, weekends and evenings required.
This position will receive a $1400 monthly stipend. GA’s will receive an out-of-state tuition waiver. Review of applications will begin immediately and will continue until the position is filled. Submit cover letter and resume with 3 references, by email only to firstname.lastname@example.org. Unofficial transcript will be required at a later date.
Louisiana Tech University is an Affirmative Action/ Equal Opportunity Employer
About Louisiana Tech University Athletics
Louisiana Tech University Athletics Mission is to embody excellence in everything we do. Develop student-athletes to maximize their potential in mind, body and spirit. Bring pride, admiration and loyalty to the University family, community and state.Win with integrity.