Assistant Athletics Director-Marketing University of Texas at San Antonio
Department Marketing Statement
The University of Texas at San Antonio is a Hispanic Serving University specializing in cyber, health, fundamental futures, and social-economic development. With more than 34,000 students, it is the largest university in the San Antonio metropolitan region. UTSA advances knowledge through research and discovery, teaching and learning, community engagement and public service. The university embraces multicultural traditions and serves as a center for intellectual and creative resources as well as a catalyst for socioeconomic development and the commercialization of intellectual property—for Texas, the nation and the world. Learn more online, on UTSA Today or on Twitter, Instagram, Facebook, YouTube or LinkedIn.
The University of Texas at San Antonio, a Hispanic Serving Institution situated in a global city that has been a crossroads of peoples and cultures for centuries, values diversity and inclusion in all aspects of university life. As an institution expressly founded to advance the education of Mexican Americans and other underserved communities, our university is committed to ending generations of discrimination and inequity. UTSA, a premier public research university, fosters academic excellence through a community of dialogue, discovery and innovation that embraces the uniqueness of each voice.
Posting End Date
Applications will be accepted through 12:00 am CDT on 07/06/2021. At the discretion of the hiring department, this position posting may close once a sufficient number of qualified applications have been received.
Commensurate with education, experience and qualifications.
Hours per Week
Exempt Position: 40 hours per week.
Required Application Materials
Resume and Cover Letter are required.
Function: Responsible for developing and executing marketing strategies to increase the visibility of the UTSA Athletics brand. This includes designing and executing marketing campaigns that drive revenue opportunities, enhance brand awareness and increase fan engagement.
Create and implement sport-specific marketing plans for all intercollegiate sports and events sponsored by the University that take a strategic approach to driving fan engagement, ticket sales and content distribution.
Oversee and direct game presentation efforts including development and execution of game presentation scripts, video board operations, in-game promotions and fan giveaways.
Oversee cheer and mascot programs.
Conceptualize, schedule and strategically implement print, digital and radio advertising campaigns.
Assist with development, schedule and strategically implement print, digital and radio advertising campaigns.
Collaborate with campus constituents including student government, student organizations and university colleges to increase student attendance and support.
Establish and activate short- and long-term marketing goals and objectives and consistently evaluate effectiveness to implement change when necessary.
Oversee and develop marketing team including staff, student interns and game day staff.
Act as primary marketing contact for coaches and sport administrators, working closely with each on marketing plans and community initiatives.
Assist, execute and help manage social media strategies across all platforms including Facebook, Twitter, Snapchat, Instagram as well as new and emerging platforms to advance the UTSA Athletics brand.
Aid in development of Athletics communication strategies to improve awareness of UTSA Athletics initiatives and home athletic contests while providing a personal touch and a strong Return on Investment.
Collaborate with Ticket Sales leadership to identify holistic strategies to drive revenue opportunities.
Identify unique opportunities to integrate and showcase sponsor activations in partnership with Roadrunner Sports Properties.
Serve as liaison to Conference USA for all marketing initiatives. Responsible for implementing programs that are in full compliance with institution, conference and NCAA rules and regulations.
Collaborate with Communications, Learfield Licensing, Roadrunner Sports Properties, Development, Roadrunner Athletic Fund, Ticket Sales and Operations and campus stakeholders.
Manage budgets and expenses.
Provide reports and regular updates to senior leadership and executive teams.
Perform other duties as assigned.
Three years of experience in event operations and/or marketing in an intercollegiate athletics environment to include two years of experience writing game scripts and producing events.
Experience hiring, training and managing staff.
Bachelor's Degree from accredited institution.
Knowledge of personal computers with standard business software and all standard office equipment.
Event management experience in collegiate athletics.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Experience managing projects from ideation through execution.
Ability to work as a member of a collaborative, high performing team.
Innovative, out-of-the-box thinker.
Ability to create budget, manage expense and negotiates vendor and personnel contracts.
Must be an effective communicator, with a strong ability to relate well to students and staff, as well as the community.
Thorough knowledge of social media platforms including Facebook, Twitter, Instagram, etc.
Experience managing contractors.
Master's Degree in marketing or sports management.
Experience using Adobe Creative Suite and Sound Director software.
Two years of experience managing social media campaigns.
Frequent evening and weekend hours required.
Holidays, travel and early morning required.
UTSA is a toba cco free campus.
This is a security sensitive position. Employment is contingent upon a successful background check.
Applicants selected must be able to show proof of eligibility to work in the United States by time of hire.
As an equal employment opportunity and affirmative action employer, it is the policy of The University of Texas at San Antonio to promote and ensure equal employment opportunity for all individuals regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetic information, and veteran status. The University is committed to the Affirmative Action Program in compliance with all government requirements to ensure nondiscrimination. Women, minorities, people with disabilities and veterans are encouraged to apply. UTSA campuses are accessible to persons with disabilities.