AWPAA seeks a Recruiting Content and Digital Communications Coordinator who will assist in the overall recruiting effort of the football program specifically through creative efforts. This role will produce, develop and execute engaging visual content in the form of photography, short form video and graphic design to effectively promote Army West Point Football to recruits and fans while upholding standards of excellence for imagery used across all social media platforms. This position will report directly to the Director of Player Personnel.
Primary Duties and Responsibilities:
Content Design: Create all recruiting graphics to include nametags, itineraries, signage, PowerPoints, and offer letters. Create team graphics to be used in offices, team room, position room, locker room, football related events and throughout Kimsey Athletic Center.
Content Acquisition: Work with football video staff and communications staff to schedule and procure content for further development. Content includes photos, video, motion picture graphics, memes and gifs.
Social Strategy: Assist the director in developing prospective student-athlete social media campaigns. Stay abreast of social media and graphic recruiting trends nationwide. Assist with managing the football program Twitter and Instagram accounts. At all times ensure that content is consistent with the United States Military Academy and Department goals and mission. Remain current on new trends, platforms or opportunities for the football program regarding video, graphics, photography or recruiting advantages.
Recruiting: Assist with the overall execution of official and unofficial visits that occur all year, including on football gamedays. Activities include developing recruit nametags, graphics, displays and photo shoots.
Coach Administrative Support: Assist coaches with their individual graphics recruiting needs.
Minimum of two years of experience working within an intercollegiate athletics department, with a professional sports organization, and/or other elite sporting institution in a similar role.
Familiarity with Microsoft Office applications.
Knowledge of social media platforms (Instagram and Twitter primarily).
Experience with Adobe Photoshop, Adobe Premiere, or similar video editing software is required.
Working knowledge of still and video camera capabilities and Macbooks.
Internal Number: 1017
About Army West Point Athletic Association
The United States Military Academy (USMA) is renowned as the world's preeminent leadership development institution in the world. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army." This position will be housed within the Army West Point Athletic Association, Inc. (AWPAA), which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to provide an extraordinary NCAA Division I athletic experience that develops leaders of character committed to the values of Duty, Honor, Country.