Associate Athletics Director - External Operations

Establish and oversee the development of an integrated marketing program for St. Cloud State Athletics and Campus Recreation. Which includes working with external operations team to develop, organize, and implement sport-specific marketing plans. Exploring cross-marketing opportunities within external operations for outreach related to campus recreation. Coordinating all areas of game day operations to ensure quality of events. Assisting with in-game planning and promotions. And working closely with sport facilities team on scheduling, development and execution of athletics events.

Develop and review marketing collateral and public relations activities which generate ticket sales, support and positive brand impressions for St. Cloud State and its intercollegiate athletics program. Which includes working collaboratively with ticketing and campus and community organizations to increase event attendance and ticketing revenue through promotions. Reviewing collateral materials for accuracy, brand management, and consistent messaging. And coordinating outreach efforts with coaches and partners to ensure quality of events.

Oversee SCSU athletics’ digital platforms, video/social media outreach, marketing, and collaboration with Learfield IMG College corporate sponsorships. Ensure consistent communication with University partners through Learfield IMG College. Evaluate inventory and sales opportunities annually with Learfield IMG College. Coordinate athletic media advertising and collateral material production as part of sponsorship fulfillment.

Coordinate with various campus and community groups to maximize student and fan engagement and create affinity for our brand and sport teams. Work with athletics media relations to maximize messaging opportunities and strategic public relations. Partner with Athletics Media Relations to ensure timely delivery of marketing and promotions information through print, electronic and new media.

Provide professional development, strategic planning, and work direction to assigned staff, including oversight of select sport programs/head coaches. Participate in Departmental and University planning work as appropriate. Oversee implementation of strategic plan as it relates to external affairs. Work with direct reports on personal professional development plans. Ensure appropriate and timely communication with coaching staff as it relates to marketing, media, sponsorship initiatives. Serve as advisor to Sideline Cheer and St. Cloud State Dance, and coordinate involvement of Husky Sports Band.

Perform other duties as assigned by the Director of Athletics.