The Sports Information Director (SID) plans and implements programs in communication, publications, and promotions which further the objectives, enhance the image, and increases the generation of revenue for the University’s 22-sport, NCAA Division II athletics program. The SID targets audiences and finds ways to reach them with information about the University’s student-athletes and athletics teams and develops themes to project the image which the institution is trying to project with its intercollegiate athletics program.
The SID reports to the Director of Athletics and works with the Director of University Relations in providing support for marketing and institutional development activities to raise funds for scholarships and other athletics needs. The SID is responsible for supervising a staff of one full-time assistant, 1-2 graduate assistants/graduate student workers, and several undergraduate student workers.
Gathering and Disseminating Information: Gathers and disseminates information on the University’s 22 sports; serves as primary administrator for the athletics website; writes general news releases, game recaps and award announcements in a timely and accurate manner for distribution to a wide audience through social media (Facebook, Twitter, Instagram) and other traditional media channels; produces game notes, event previews, feature stories, etc. on an as-needed basis; arranges and serves as host at press conferences for major athletics announcements; serves as official statistician for all applicable home events; completes statistical reports for all sports and distributes them to appropriate conference and national offices; provides information for on-campus distribution on athletics events and activities to faculty, staff, administration, and student body.
Publications Writes, edits, designs and lays out copy for athletics publications, including a media guide for football; designs and produces schedule cards and posters, and supervises their distribution throughout campus and community; prepares printed game programs of home athletic contests when appropriate; provides content for seasonal Alumni Herald magazine; aids in the creation of brochures for a variety of athletic department fundraising events throughout the year, including summer golf outings; aids in the promotion of team fundraising initiatives, including summer camps and clinics.
Event Management Organizes and orchestrates Athletic Awards Banquet or similar function attended by coaches and student-athletes in all sports; organizes and coordinates Athletic Hall of Fame Banquet honoring great athletes, coaches, and teams of the past; supervises video broadcasts for home events, with a long-term vision to live stream all sports; schedules photography coverage for all athletics programs; hires radio and television broadcasters for all football games, select basketball games and other sports on an as-needed basis during postseason play; arranges, organizes and coordinates special recognition events for championship teams in any of the university’s sports.
Providing for the Media Issues press credentials, photography passes ,and sideline credentials for all major athletic contests played at home; arranges interviews for athletes and coaches with both print and electronic media; develops relationships with local, regional, and national media, and utilizes those relationships to ensure extensive, positive coverage of the University; serves as host to visiting press at all home games; helps secure working space for visiting press after contests; arranges and provides game action photographs for media when requested.
Professional Responsibilities Serves as resource person for athletics office and more than 50 administrators and coaches and 700 student-athletes on public relations approaches and possible problems; talks to student-athletes on their responsibility toward the media and the media’s role in covering the university’s athletic events; attends conferences, regional and national organizational group meetings designed to further knowledge and skills required to be successful in collegiate athletics communications; follows nationwide trends in the industry to remain current in an ever-changing media environment; travels to postseason events when necessary.
Fiscal Responsibilities Supervises a budget which provides for all work conducted by the sports information office in a fiscally responsible manner; prepares budget requests for athletic publications; solicits bids from outside companies for athletics awards, event posters, football programs and other content produced by the athletics office.
Office Organization Maintains up-to-date records on all sports and all student-athletes; handles extensive requests for information on school’s athletic programs; serves as historian for athletics activities at university by maintaining digital files on past athletics events; maintains up-to-date email lists of area media for release distribution. In administering the entire public relations effort of the athletics program, the SID directly supervises own staff and arranges and handles all functions of the office.
?Schedule varies to cover athletic events as needed. Position requires frequent weekend and evening work beyond normal office hours.
Commensurate with experience, plus excellent benefits. Final selection will be based upon a successful interview and background check. All candidates must furnish proof of eligibility to work in the U.S. at the time of employment.
A baccalaureate degree in an appropriate field and at least three years in positions in public relations, media relations, or journalism; proven writing and press relations skills. Please note special instructions to the applicant section below as what work samples are required to be provided to be considered for this position.
Personal skills necessary to work effectively and without conflict with student-athletes, coaches, and administrators; knowledge and the use of computer technology (Adobe Creative Cloud, Stat Crew or other similar statistical program, Microsoft Office, etc.) required; supervisory skills highly recommended; must be creative and resourceful.
Preferred qualifications may be used to further reduce the pool of applicants to those who are most highly qualified.
Special Instructions to Applicant: The following work samples must be attached in your application profile to be considered for this position.
Writing Samples - The candidate is asked to provide 1 regular season game/event recap, 1 post-season game/event recap, and 1 all-conference release.
The candidate is asked to provide the following graphics samples: 1 pregame, 1 post game, and 1 athlete recognition (all-conference or All America)
*Any applicant who does not provide the above work samples will be automatically dispositioned from consideration for the position.
Internal Number: REQ#2939
About East Stroudsburg University of Pennsylvania
Located in Monroe County, Pennsylvania, in the heart of the Poconos.