The Colby College Department of Athletics seeks a strategic and innovative assistant/associate director of athletics for marketing and communications. This individual is responsible for developing and implementing an integrated communications plan for Colby Department of Athletics. The assistant/associate director of athletics serves as a member of the athletics leadership team, providing strategic direction for one of the most expansive athletics programs in Division III. We encourage inquiries from candidates who will contribute to the diversity of our College, including its cultural and ethnic diversity.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Create and manage a comprehensive departmental communications plan that aligns with industry best practices as well as organizational mission and strategy
Monitor and analyze data related to communications strategies, digital media trends, and technological advancements for their resulting impact on the overarching communications plan
Serve as the expert on digital platforms and outreach strategies, educating internal and external partners as to best practices and recommendations
Facilitate program interview and media requests with local, regional, national, niche media, and social media influencers
Identify challenges and emerging issues, work with the leadership team to recognize internal and external communications opportunities and solutions, define and execute appropriate strategies to support the same
Proactively communicate and solicit local, regional and national media coverage for events and feature stories on Colby athletes, teams, and other department milestones/accomplishments of interest using messaging pillars, brand truths, and key messaging points
Participate in peer networking opportunities, professional development opportunities, and monitor trade publications and websites for best practices
Collaborate across the department with coaching staff and others to ensure all public facing materials come through the Office of Communications including graphics, Friends of Athletics communications, and logos
Nominate, facilitate, and promote student-athletes and coaches for weekly awards and postseason awards; proactively collaborate across the Office of Communications to help share the news to various audiences
Create, execute, and evaluate a strategy that optimizes and directs internet presences for athletics, including gocolbymules.com
Serve as social media manager for athletic accounts and collaborate with the Office of Communications on content and analytics; work to set overall social media engagement strategy across varsity teams, including social media planning and integration
Research, evaluate, and implement social media presence for the Department of Athletics on new platforms; think strategically and apply market techniques to increase visibility, boost traffic, engage with constituents, and measure impact of efforts
Promote academic and athletic accomplishments of our programs as well as community, educational, promotional, partnership, and development-related initiatives of the Department of Athletics with targeted approaches to appropriate audience segments, including prospective student-athletes
Proactively manage all in-game sports information/media duties including student workers, freelancers, and photography well in advance of events working directly with coaches on their sport-specific needs
Serve as a liaison to Colby’s Office of Communications, supporting College initiatives and messaging, building relationships, and delivering expertise around athletics processes and practices
Establish and execute short and long range objectives and develop strategic and technical plans for implementing integrated digital media campaigns
Oversee and ensure effectiveness of:
Live streaming, social media, and webcast coverage
Head shots for each team for website and publication
Website messaging and content; regularly input and update event and schedule information on digital platforms including dates, times, and opponents
All athletic department publications and news releases
Department of Athletics website with a focus on message delivery, user experience, time on website/ length of content, and platform appropriateness, within Colby style guide and messaging
Student workers, score keepers, and public-address announcers for each home game
Social media, digital tools to communicate game updates, program information, and media coverage in real time encouraging information dissemination and fan engagement
Appropriate statistical and roster details as required by College’s membership in NCAA and NESCAC
Statistical information for coaches, NESCAC, NCAA, and other Sports Information Directors
Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
KEY RELATIONSHIPS: This position has significant interaction with college student athletes and their families, faculty, staff, coaches, administrators, media, and external constituents.
WORKING CONDITIONS/PHYSICAL REQUIREMENTS: The work environment characteristics described herein are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to perform the essential functions.
Operates on turf, grass, gymnasium, and training rooms. General open office and campus environment. Position involves sitting, movement, and occasional lifting up to 50 pounds. Frequent travel and early morning/evening/weekend work is required.
TO APPLY: Interested candidates should apply electronically by clicking the "Apply Now" button on the Colby College website. Please submit a letter of interest including salary requirements, resume, and the contact information of three professional references. Materials should be addressed to:
Assistant/Associate Director of Athletics for Communications and Digital Strategy - Search Committee Office of Human Resources Colby College 5500 Mayflower Hill Waterville, ME 04901-8855
If you experience difficulty uploading your documents, you may submit any .doc or .pdf materials to email@example.com. Please do not submit duplicate materials.
Bachelor’s degree or the equivalent in educational and experience
Degree in sports management/marketing, journalism, communications, marketing, or similar field preferred
3 or more years of relevant experience in marketing, communications, sports management, or similar field preferred
Outstanding oral and written communications skills and attention to detail
Strong self-initiative and ability to multitask in a fast-paced environment with tight deadlines with minimal supervision
Ability to effectively communicate with local, regional, and national media
Aptitude for collaborating with others and maintaining positive working relationships with staff, coaches, administrators, and campus colleagues
Familiarity with NCAA Division III and conference regulations (NESCAC), exercise significant independent judgment
Ability to work evenings and weekends on a regular basis based on game schedules and travel as required
Proficiency with video production software such as Adobe Premiere Pro, Final Cut, Avid non-linear editing, and Adobe After Effects/ Premier/ Creative Suite
Ability to excel as a member of a diverse community
Skill in applying web design principles and techniques to the creation and enhancement of Valid driver’s license required and must meet the College’s Fleet Safety Policy requirements
About Colby College
Colby is a member of the New England Small College Athletic Conference (NESCAC) and has 28 intercollegiate sports that compete at the Division III level, and four programs (men’s and women’s Alpine and Nordic Skiing) that complete at the Division I level. The department also hosts a variety of club and intramural sports. Over one-third of Colby’s 2,000 students participate in intercollegiate sports, and in total, nearly three-quarters are involved in fitness and recreation activities in the department.
The College has broken ground on the construction of a new, state-of-the-art athletics complex, scheduled to open in the fall of 2020, which is destined to be among the best Division III facilities in the country. The 350,000 square-foot athletics center will include an indoor track and field competition center, aquatic center with Maine’s first 50-meter pool, squash center, gymnasium, hockey arena, strength and fitness center, training rooms, and coaching suites. Additionally, the College recently opened a 70-acre-plus outdoor competition center that consists of three gleaming new competition and recreational fields that are also among the finest outdoor venues in Division III.
Colby is a private, coeducational liberal arts college that admits students and makes employment decisions on the basis of the individual's qualifications to contribute to Colby's educational objectives and institutional needs. Colby College does not discriminate in its educational programs or employment on the basis of race, color, gender, sexual orientation, gender identity, disability, religion, national origin, age, marital status, genetic information, or military or veteran’s status. Colby is an equal opportunity employer and operates in accordance with federal and state laws regarding non-discrimination. Colby complies with Title IX, which prohibits discrimination on the basis of sex in an institution’s education programs and activities. Questions regarding Title IX may be referred to Colby’s Title IX coordinator or to the federal Office of Civil Rights. We encourage inquiries from candidates who will contribute to the cultural and ethnic diversity of our college.
For more information about the College, please visit the Colby web site: www.colby.edu.