Reporting to the Deputy Athletic Director, responsible for effective strategic leadership, coordination and implementation of all internal and external marketing objectives; Responsible for all execution, development and production of creative concepts and graphic design of marketing campaigns for ticket sales of all sports in accordance with strategic plan, including printed, digital and video elements; Ensure the development and implementation of Yale’s Athletics’ digital presence through marketing initiatives centered on social media, email marketing and website development; Effectively oversee game day execution for marketing at select sporting events, including promotions, giveaways and video production; Effective marketing of promotions and events via all channels and media social media, print, electronic media, etc.; Create effective relationships with fans and work to build a fan culture; Cultivating fan engagement on all social media sites including, but not limited to, Facebook, Twitter, YouTube, Instagram, etc.; Overall direction of marketing strategies and operations; Effective management, hiring, training and evaluating of marketing interns. Independent decision-making in all hiring and dismissal of all staff; Supervision and management of the Director of Ticket Operations; Effective collaboration with campus constituents in support of marketing and promotion of athletics events; Effective lead generation and closing of corporate partners in accordance with corporate partner strategy. Responsible for building and maintaining positive relationships with corporate sponsors; Accountable for maintaining compliance with to all relevant governing bodies to include: NCAA, specific conference, athletic department, university policies; Maintaining athletic marketing budget. Exercises independent discretion on all purchases and budgetary decisions for the athletic marketing area; Ensures positive relationships between the Athletics department and key stakeholders, to include alumni, local community, fans, parents, faculty and other University constituents; As directed, required to effectively support athletics fundraising efforts; Responsible for role modeling positive behaviors and leadership for student-athletes.
Proven knowledge and ability of effective social media and general media advertising strategies. Demonstrated ability managing several social media sources for a Division 1 Athletics Department or equivalent. Proven track record of an ability to comply with NCAA, conference and institutional regulations.eral social media sources for a Division 1 Athletics Department or equivalent. Demonstrated ability to develop content that successfully promotes engagement and event participation with media, fans, and other constituents. Demonstrated ability to develop and deliver marketing materials in multiple media forms that successfully market athletic events. Strong working knowledge of relevant computer programs including Adobe Creative Suite.
Bachelor’s Degree in related field and 5 years of experience or an equivalent combination of education and related experience.
Internal Number: 54536BR
About Yale University Department of Athletics
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