This position is responsible for the implementation of a social media strategy and plan, developing creative and animated sequences for use in marketing collateral on social media platforms, website and game days.
Essential Job Functions 1. Execute graphic design for all marketing collateral needed for print, social media and web. 2. Attend athletic events to capture and create content to be used to further promote various sports in-game. 3. Develop and grow social media platforms as well as engage in new social media trends and opportunities. 4. Assist with extending the Cal Poly Athletics brand. 5. Coordinate with the Multimedia & Video Coordinator on maintaining cohesion for video.
Related Job Functions 1. Measure social media metrics and advertising. 2. Assist with other Athletics Department events and functions as requested. 3. Perform other job-related duties and special projects as assigned. 4. Attend training and maintain currency as appropriate to safely and effectively complete assignments.
Working knowledge of the principles of artistic and graphic design and illustration including the ability to design, layout and prepare finished artwork to develop a visual product.
Working knowledge of applicable graphic, design and desktop publishing software packages and ability to effectively use them to create visual material.
General knowledge of the principles of print design, typeface, color, layout, and production techniques.
Working knowledge of the use of color, tone, shading, harmony and perspective drawing.
General knowledge of systems, techniques and processes used in web site design, photography, printmaking, and other applicable media.
Demonstrated understanding of various communication vehicles and methods.
Demonstrated ability to understand communication goals.
Basic knowledge of sales and marketing strategies typically used within intercollegiate athletics.
Ability to coordinate media activities in conjunction with athletic events.
Basic knowledge of copyright laws, especially relating to creative properties.
Ability to use media outlets including coordinating media coverage and media publicity campaigns for the university and events.
Ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
Knowledge of basic web communication techniques, vehicles and formats.
Excellent computer skills and proficiency with a variety of computer applications including Adobe Creative Suite and Hootsuite.
Internal Number: 105260
About Cal Poly San Luis Obispo
Cal Poly is a state university with over 18,000 students. The University has a distinctive mission and is best known for its polytechnic programs. It also offers comprehensive curricula in the arts and sciences. One of the 23 campuses of The California State University, Cal Poly has built a solid reputation on its learn-by-doing approach to the preparation of undergraduate and graduate students for careers in applied technical and professional fields. The University is organized into six colleges: Agriculture, Food & Environmental Sciences; Architecture and Environmental Design; Business; Engineering; Liberal Arts; and Science and Mathematics. Nearly two-thirds of the University's students major in agriculture, architecture and environmental design, business, or engineering. Student quality is high, with applications significantly exceeding admissions. Cal Poly is located in San Luis Obispo, a city of 42,000 located twelve miles from the Pacific Ocean and midway between San Francisco and Los Angeles on California's scenic central coast. University families live in San Luis Obispo and nearby communities both on the coast and inland. Excellent recreational facilities are available, a...nd the area has an outstanding climate, with an average daily maximum temperature of 62.2 in January, 77.0 in August, and an annual average of 70.2.
CAL POLY ATHLETICS
Cal Poly operates its athletic program with integrity and in full compliance with institutional, conference and NCAA guidelines. Cal Poly sponsors 21 sports at the NCAA Division I level. All sports compete in the Big West Conference except Football (Big Sky Conference) Wrestling(Pac-12), and Men's and Women's Swimming (Mountain Pacific Sports Federation).
Men's NCAA Division I sports programs include: football, basketball, baseball, cross country, golf, swimming and diving, tennis, outdoor track and field, soccer, and wrestling.
Women's NCAA Division I sports programs include: basketball, volleyball, soccer, softball, cross country, indoor track and field, outdoor track and field, swimming and diving, tennis, golf and beach volleyball.