Assist the Associate Athletic Director Athletic Communications with all aspects of the University’s Athletic Communications program which supports 17 NCAA Division I sports. Essential tasks include but not be limited to: perform day to day social media initiatives for the entire athletic department to include posting diversified content and developing strategies to improve user engagement and drive action across all current channels; create and maintain a social media calendar for both short term initiatives and long term campaigns; stay apprised of emerging social media technologies, trends and industry news; evaluate current social media channels utilized by organization in addition to potential channels that could be added; increase social media presence; manage and maintain monitoring and analytics systems to track social media engagement and results; continually develop communication pieces in support of Blue Raider Athletic initiatives as required or assigned; write, edit and produce content for the athletic blog, including features, breaking news, columns, notes, etc. The incumbent will assist with the maintenance of the MT Athletic Department Web site (goblueraiders.com) and all athletic photography which will consist of all team, head shots, action shots, special request projects and feature story photo projects as well as specialty photo projects. The position will also develop and propose graphic designs for all athletic media projects to include posters, media guides, magnet cards and ticket brochures of ticketed sports, social media postings and other designs needed by the department. Serve as the primary photographer for the athletic department, including all studio, specialty, event and live game photography. Take photos for assigned athletic events, printed materials, video boards and media outlets and perform other related tasks or special projects as assigned by the Associate Athletic Director Athletic Communications.
Bachelor’s degree required with a concentration in English, Communications, Public Relations and/ or Marketing preferred. Two (2) years progressively responsible experience in media relations, social media, writing and editing skills as well as development of graphics for social media platforms, photography or comparable experience required. Four (4) years College sports experience in athletic communication social media, writing and editing skills production, highlight films photography or comparable experience preferred. Master’s degree preferred.
About Middle Tennessee State University
Founded on September 11, 1911, Middle Tennessee State University (MTSU) is proud of its over 100 year commitment to academic excellence and student success.