The Marketing (Athletic) Assistant is responsible for developing, proposing and implementing marketing plans for the purpose of encouraging increased attendance and enhancing the fan experience for select athletic programs. This includes designing and placing advertising materials, developing and directing promotions, managing gameday staff, and being the primary athletics marketing contact for the respective sport. Responsible for collaborating with Texas A&M Ventures (corporate sponsorships), 12th Man Foundation (donations & ticketing), 12th Man Productions (video), and other athletics support staff on a daily basis. Primary responsibility of assisting and contributing to overall unit productivity and assisting personnel to maximize results.
Responsibilities: *Develop, direct and enhance in-game promotions to maximize the fan experience. Work with A&M Ventures (corporate partnership rights holder) to implement sponsored inventory as it relates to assigned sports and maximize engagement on sold promotions.
*Responsible for planning and implementing marketing initiatives to increase attendance at assigned sports (i.e. Swimming & Diving, Indoor & Outdoor Track & Field, and Tennis) while working closely and communicating effectively with coaches and staff colleagues. Particular focus on creativity and group sales. Assist with implementing marketing initiatives for other select sports as needed.
*Appropriately manages time and budget to meet project goals by deadline. Manages gameday/event staff to maximize efficiencies.
*Responsible for marketing and implementing the Junior Aggie Club (JAC, Kids Club) program to solicit new members, create a minimum of two events throughout the academic year, and work with the respective athletics marketing administrator to include JAC activities in their marketing plans for the season(s).
*Maintain the department's Charity Request program and represent A&M Athletics at community outreach events.
*Maintain continual and thorough familiarity with all applicable NCAA, Conference and University rules and regulations. Establishes and ensures communication and enforcement of rules and regulations for all staff members and student workers supervised.
*Assist in managing and mentoring student marketing team employees at select events. *Other duties as assigned
Required Education and Experience:
Bachelors degree or equivalent combination of education and experience.
Required Knowledge, Skills and Abilities:
Goal & task oriented with strong customer relations, problem solving, and communications skills.
Ability to multi-task and work cooperatively with others.
Nights, weekends and holidays are required to complete assigned duties.
May require at times, light lifting, standing at length and other physical activities both indoor and outdoor.
Preferred Education and Experience:
One year in intercollegiate athletics experience.
Preferred Knowledge, Skills and Abilities:
Creative and self-motivated to accomplish tasks assigned.
Internal Number: R-009165
About Texas A&M Athletics
Howdy and thank you for your interest in a career with Texas A&M University. As the flagship campus of The Texas A&M University System, we are located in College Station, Texas with a student population of more than 64,000 and nearly 9,000 faculty and staff.
The Spirit of Aggieland is unmistakable. We are a unique American institution, fostering a culture of friendliness, diversity, compassion and respect for one another. Our unique history and rich traditions make Texas A&M special.
From our benefits package and professional development opportunities to our retirement programs, Texas A&M is a great place to work. Your path to a great career starts here!
Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.
If you need assistance in applying for this job, please contact (979) 845-5154.