Primary responsibilities include: •Maintain and grow social media accounts, and serve as a leading voice for @Big12Conference on Facebook, Instagram, Twitter, and other social media platforms. •Produce and distribute content (video, photo, graphic, etc.) across all social media channels. •Develop and execute social media strategy and maintain social media content calendar. •Create and implement social media plans for daily needs, championship events, special events and other campaigns. •Collaborate with internal departments, schools, host cities and organizing committees to develop and execute campaigns, share content, and promote events. •Support member schools’ social initiatives and work with schools to develop and cross promote content. •Work with social media organizations (Facebook, Twitter, Instagram, YouTube, etc.) and keep a pulse on new tools and products. •Research new trends and stay up-to-date with social media content production and distribution. •Identify appropriate metrics, maintain and share reports, and provide insight and direction based on data.
A bachelor’s degree.
3 or more years of relevant experience and a strong working knowledge of social media management.
Successful oversight and management of business-specific social media account(s).
Proficient with Adobe Creative Cloud applications (Photoshop, Premiere, etc.).
Excellent organizational, oraland written communications skills with both internal and external audiences.
Strong analytical skills and ability to navigate and solve complex issues.
Ability to work in a fast paced and deadline driven environment.
Ability to work independently as well as with a team and the ability to identify and execute projects with minimal direct supervision.
About Big 12 Conference
Big 12 Conference - The Big 12 is in its 22nd year in 2017-18 as it continues to promote the strength and success of one of the nation’s premier athletic conferences under the direction of commissioner Bob Bowlsby. The Big 12 and its member institutions are committed to a competitive environment where sportsmanship and fair play take center stage. Whether on the field, in the classroom, or within the community, the student-athletes, administrators, coaches and game officials of the Big 12 support the highest ideals in sportsmanship. The Big 12 sponsors 23 sports. Men’s squads include baseball, basketball, cross country, football, golf, indoor track & field, outdoor track & field, swimming & diving, tennis and wrestling. Women’s teams are fielded in basketball, cross country, equestrian, golf, gymnastics, indoor track & field, outdoor track & field, rowing, soccer, softball, swimming & diving, tennis and volleyball. The Conference conducts postseason championships for 20 of its 23 sports. Each championship helps to determine teams and/or individuals that will represent the Conference in national postseason competition.