The Assistant Athletic Director for Communications and Marketing coordinates information management for all NCAA Division III sports and develops original content for print and digital publications in support of athletics marketing. The incumbent also coordinates marketing, promotion, sponsorship and event management efforts of the department. ESSENTIAL FUNCTIONS •Reporting to the Director of Athletics, the Assistant Athletic Director will lead, plan, and establish strategies and measurable goals for Sports Information, in support of Centenary College athletics and institutional marketing efforts. •Ensure an effective Sports Information presence at all home games and attend specified away games, ensuring effective coverage of game responsibilities, including records are maintained and statistics and highlights are compiled and transmitted to media, the NCAA and others after all games; after games, provide statistics to coaches of both teams and to the Southern College Athletics Conference (SCAC) office, along with statistics and game highlights to media contacts; for sporting events not personally attended, receive information from coaches, format appropriately, and disseminate to the media; arrange for a professional photographer to cover selected games. •Identify opportunities for and obtain local, regional and national media coverage of Centenary athletics; maintain an active media network and regularly communicate with reporters, editors, producers and others about stories, pitches and other information, including follow-through ensuring coverage; manage and respond to all media inquiries and coordinate media interviews with the Centenary coaching staff, student-athletes and others on an ongoing basis. •Produce press releases for media and the web reporting on the Centenary College athletic results, programs, events and activities, as well as accomplishments by individual students and coaches; attend athletic-related events and interview individuals as appropriate; write, edit and format release copy; and oversee production and distribution of releases, including hometown media, as appropriate. Arrange for and supervise public address announcer during games, as needed. •Implement sports publications, Web and other communication strategies supporting the College's athletic program, enrollment marketing and institutional marketing goals; coordinate photography, writing, layout, edits and dissemination of sports information publications, Web pages and e-communications, including weekly, seasonal and annual reports, previews and recaps for individual events; and coordinate printing, as necessary. Tell the story of Centenary athletics through the creation, production, and distribution of graphics and photos on web and social media.
•Contribute to the development of other College collateral materials and online communications by providing sports updates, information and photos of people, events and facilities related to University athletics; identify subject matter, research and write sports-related feature stories for other Centenary College publications Manage or assist in activities associated with organizing and conducting larger-scale athletic events, such as national competitions, Centenary Athletic Club events and Homecoming/Hall of Fame induction activities on the Centenary campus . •Ensure that the Centenary College athletics website is maintained and updated. Serve as the managing editor of gocentenary.com and social media outlets. Maintain, create, and distribute via Facebook, Twitter, and Instagram, etc. information pertaining to Centenary athletics. Produce department highlight and promotional videos to build brand awareness and showcase student athlete excellence. •Lead department video and streaming efforts. Supervise production and distribution for streaming for a majority of home events on College TV Ticket, Facebook Live or similar web interface. •Develop and maintain all Sports Information department procedures, reports, updates and records of activity, as well as photo files in accordance with department procedures; archive historical Athletics information; compile and submit reporting forms for conference and national statistics leaders. •Recruit, train and supervise student workers to perform office work and assist in recording statistical and other information at games, and direct student workers as assistants in maintaining records during games and compiling statistics after games. •Keep informed of the latest advances in the field of sports information, including technology aspects. •It can be expected that the individual in this position will work at times other than, or in addition to, normal business hours and days, including attendance at numerous evening and weekend athletic events, both at home and away. This is especially true during the period September through May. • This position will also serve as promotions and marketing assistant to the Director of Athletics, with various duties as assigned. Specific duties include but are not limited to the following: • Assist with all fundraising, marketing, promotions, ticketing and hospitality for athletics.
•Strategically plans and executes programming which increases charitable giving, corporate sponsorships, ticket sales, event attendance, student involvement, and public awareness. • Significant assistance with projects related to institutional advancement via alumni relations, revenue generation and capital campaign are anticipated. •Serve as Game Day event supervisor and coordinate support staff for home athletic events, to include: Scorer's Table - PA announcer, scoreboard and shot clock operators, official scorer, Stat Crew Halftime MC Halftime performers Coordinate pregame, halftime, and postgame needs for game officials and visiting teams Perform other related duties and tasks as appropriately assigned.
Qualifications: Bachelor's Degree required. Bachelor's degree in Sports Management, Journalism, and Communications, Physical Education or related field is preferred. Master's degree is preferred. Two years' work experience involving sports information, journalism, communication, promotions, marketing or related field. Media relations experience is preferred. Excellent communication, leadership, problem-solving, organizational, analytical, and customer service skills a must; must have strong and creative writing skills; must have ability to cultivate business relationships, and develop marketing/public relations strategies to shape programs; demonstrated ability to solve complex problems with little or no supervision is necessary; must have the ability to influence and build work relationships among a diverse workforce at all levels; must be able to use sound judgment and have attention to detail; must be able to multi-task, prioritize, manage multiple priorities and meet deadlines; must be able to work in a fast paced environment; basic Microsoft Word and Excel skills and working knowledge using desktop publishing and internet; must have the ability to navigate databases and other computer programs (DakStats, StatCrew, Adobe Creative Suite, etc.); must have the ability to maintain department website using Presto Technologies or similar content management system; must have the ability to interpret and communicate university policy and procedures as well as other associated regulations; must be able to conduct self in a professional manner; must be available to work evenings and weekends; some travel required; must have integrity, commitment to men's and women's athletics and academic excellence. As a part of the job responsibilities associated with this position, knowledge of rules and regulations set forth by the NCAA and conference should be maintained, reviewed and practiced to ensure compliance relative to those applicable duties.
•Serves as primary media and community contact for athletics, working proactively to develop and promote success stories that advance Centenary’s public image and reputation. •Works closely with the Director of Athletics & Recreation and Director of Strategic Communication to execute institutional marketing and branding strategies; manages community outreach opportunities for athletics. •Prepares press releases, talking points, presentations, and other communications materials and maintains positive relationships with media outlets. •Oversees statistics gathering and media relations at all home athletics contests, including coordination of paid and volunteer game-day workers and press row operations. •Updates and works with Associate Director of Digital Media to maintain the athletic department website (GoCentenary.com) and design and produce promotional materials as needed. •Coordinates statistical databases for all NCAA sports; maintains record books and academic and athletic awards lists for all sports; manages periodic reporting to NCAA, USAG, and SCAC. •Assists Athletics Director with Academic and Athletic All-America nominations and maintains archives of nominees and winners. •Schedules and coordinates photo shoots for teams, coaches and student-athletes, and maintains photographic records for website, publications, and distribution to media as appropriate. •Travels as needed for athletics meetings and competitions. •Complies with conference and NCAA policies, rules, and regulations and reports violations in accordance with prescribed regulations. •Meets strict deadlines, including those related to NCAA and SCAC regulations, shows attention to detail, and manages production schedules by effective time and resource management. •As an institutional staff member actively involved with NCAA Division III prospects, student-athletes, and athletic department personnel, this individual is responsible to uphold all conference and NCAA rules and regulations. In accordance with NCAA bylaw 11.1, this individual is responsible to report any known violations and will be held accountable for any violations committed within the department for which they are aware and do not report. •Other related projects, duties, and responsibilities may be assigned as necessary.
To perform this job successfully, an individual must be able to perform each essential duty adequately. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Experience working in intercollegiate athletics.
Computer skills include superior proficiency in MS Office Suite.
Working knowledge or ability to become proficient quickly with Statcrew statistical software.
Ability to work long hours, including weekends and holidays; willing and able to travel occasionally
Experience producing original written content in a news or related setting.
Must be able to work in a self-directed manner through the use of strong organizational skills.
Must be able to fulfill job requirements in a high-energy, high-traffic area
Degree in Communications, Journalism, or Sports Administration
Familiarity or experience with advanced graphic design and photo editing software.
Experience with social media outreach and multi-media (video/audio editing).
2-5 years experience working in a collegiate sports information office.
About Centenary College of Louisiana
Centenary College of Louisiana is a selective, residential, national liberal arts college affiliated with the United Methodist Church. Founded in 1825, it is the oldest chartered liberal arts college west of the Mississippi river and is a member of the Associated Colleges of the South.